Job Description
We are seeking a
Marketing and Client Communications Specialist
who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients.
The idóneo candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.
Job Responsibilities
Digital Strategy & Campaign Management
Implement integrated content strategies across
WeChat Official Accounts
,
RedNote
, and
China search engines
.
Plan and manage
WeChat
and
search marketing
campaigns to enhance client visibility and engagement.
Support
paid media
strategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.
Conduct regular
social listening
, competitor benchmarking, and trend analysis to identify new opportunities.
Assist in
proposal creation
and campaign ideation for both ongoing and prospective clients.
Client Relationship Management
Act as the main point of contact for English‐speaking publishing clients and academic societies with a presence in China.
Lead culturally sensitive communications, align on expectations, and maintain strong feedback loops.
Support regular performance reporting and proactively manage client needs.
Stakeholder Coordination & Project Execution
Collaborate with content teams, designers, PPC agencies, and vendors to ensure smooth project delivery.
Manage WeChat operations,



support events, and continuously improve internal workflows for better agility and results.
Quality & Performance Management
Monitor campaign performance and client feedback to drive improvements.
Ensure all deliverables meet high standards of quality and timeliness, and quickly resolve any issues to maintain client satisfaction.
Qualifications and Prerequisites
Qualifications & Pre‐requisites
3+ years
of relevant digital marketing experience with a focus on
China market
.
Proven experience in managing
WeChat Official Accounts
,
RedNote
,
search engine marketing
.
Experience working with
international publishing
,
academic
, or
education sectors
is a strong plus.
Familiarity with
China PPC/SEM strategies
and
social media ecosystem
.
Knowledge of
academic publishing cycles
and
society engagement models
preferred.
Experience with
marketing automation tools
is an added advantage.
Essential Skills
Digital marketing expertise
: Proven track record in managing China-focused digital marketing campaigns, including
WeChat Official Accounts
,
RedNote
,
search engine marketing
(Baidu/Bing),



and paid media.
Communication skills
: Full professional fluency in
English and Chinese
(written and spoken).
Excellent interpersonal and cross‐cultural communication abilities.
Additional Information
If you are among the qualified candidates, one of our recruiters will contact you on email with further details.
About CACTUS
Established in ****, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI‐driven products which improve how research gets funded, published, communicated, and discovered.
Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting‐edge AI products like Mind the Graph, Paperpal, and R Discovery.
With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Awards and Recognition
Employers of the Future, ****
Excellence in Employer Branding (Gold), ****
ISO ***** certification for translation services, ****
Future of Workplace Disruptor, ****
Top 100 Companies for Remote Jobs (Ranked #14), ****
Three‐star "Eruboshi" certification, ****
India's Best WorkplacesTM for Women (Top 100), ****
Quartz's Best Companies for Remote Workers, ****
HR Asia's Best Companies to Work for in Asia, ****
#J-*****-Ljbffr

📌 Marketing And Communications Specialist - 1 Year Contact (Nuevo León)
🏢 Cactus Communications
📍 Nuevo León