Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;).
They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees.
Finally, our Client is part of one the largest Insurance Groups in the world.
About The Role
As part of the Decision Science team, this role is central to connecting marketing performance with business outcomes.
You'll transform data into actionable insights that guide strategic decisions across online and call center channels.
By combining analytical rigor with storytelling, you'll help stakeholders understand what's driving performance and how to optimize future campaigns.
What You'll Do
Analyze marketing performance across channels and connect spend to customer value
Build and maintain dashboards and data models that accurately reflect marketing KPIs
Conduct deep-dive analyses to uncover drivers of performance and identify optimization opportunities
Collaborate with stakeholders from Marketing, Product, Finance, and Channel teams to support data-driven decision-making
Support broader Decision Science initiatives with analytical expertise




Translate complex data insights into clear, actionable recommendations for technical and non-technical audiences
Work with SQL dashboards and existing datasets to uncover patterns and solve business challenges
Requirements
Strong analytical mindset with demonstrated problem-solving skills
Excellent verbal communication and listening skills; basic storytelling ability
Experience in marketing analysis and campaign performance evaluation
Familiarity with marketing KPIs and conversion funnel optimization
Proficient in SQL and data wrangling techniques
Conceptual understanding of statistical and machine learning methods
Experience with data visualization tools (e.g., Tableau, Power BI)
Technical aptitude with tools such as Python, R, Snowflake
Comfortable working in fast-paced environments and adapting to new technologies
Benefits
This position comes with competitive compensation and benefits package:
Competitive salary and performance-based bonuses
Comprehensive benefits package
Career development and training opportunities
Versátil work arrangements (remote and/or office-based)
Dynamic and inclusive work culture within a globally renowned group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development
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📌 Fbs - Associate Decision Scientist (Aguascalientes)
🏢 Capgemini
📍 Aguascalientes