CAREERS TO SMILE ABOUT
The Data Marketing Associate Manager is a member of the Media team responsible for leading the Consumer Data Strategy within PepsiCo Mexico.
This role involves leading three dimensions:
Data & Analytics Strategy: Lead and deploy the long‐term plan to acquire, clean, enrich, segment and activate data for brand initiatives to drive key business indicators.
Data Marketing Capabilities: Implement new and existing data technologies to strengthen company capabilities, building an interconnected ecosystem to benefit consumers and drive growth.
Data Governance & Business Outcomes: Coordinate cross‐functional data teams to deliver a strategic consumer data plan, integrating shopper, media, insights, IT analytics and integral frameworks to create marketing and business value.
Impact
Data Marketing Accountability:
Lead to deliver and deploy the Consumer Data & Analytics Strategy across company platforms.
Ensure each pillar of the strategy has a clear roadmap and implementation path.
Align strategy with local, regional and global teams to secure optimal negotiations.
Deliver acquisition, cleansing, enrichment, retention, segmentation and activation plans across platforms and brands.
Collaborate with executive stakeholders and external partners to provide value to consumers and business via data.
Manage and inspire the data & analytics team to fulfill goals and drive execution.
Ensure interconnection of platforms and systems for relevant business information.
Main KPIs:
1PD Acquisition
Data enrichment (demographics, psychographics, behavioural) for personalization
Value capture (efficiencies, ROI, traffic to store conversion, revenue, incremental impacts)
Qualifications




Professional
At least 4 years of experience in the technology industry, consumer goods or related fields.
Degree in Information Technology, Marketing, Business, Economics or related.
Prior experience or diploma working with Data & Analytics Strategy in digital products or consumer‐centric projects.
Strong analytical and insights‐generation skills.
Strategic mindset and results orientation.
Strong project management, presentation and communication skills.
Leadership
Strong interpersonal skills and ability to influence cross‐functional teams.
Negotiation and leadership capabilities across all levels of the organization.
Written and verbal communication skills in English and Spanish.
Benefits
Opportunities to learn and develop through a wide range of programs.
Internal digital platforms that promote self‐learning.
Development programs focused on leadership skills.
Specialized training aligned with the role.
Learning experiences with internal and external providers.
Recognition programs celebrating seniority, behavior, leadership and life moments.
Financial wellness programs to help achieve life‐stage goals.
Flexibility program to balance personal and work life.
Family benefits such as Wellness Line, agreements and discounts, scholarship programs for children, and aid plans for different life moments.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We respect and value diversity as a workforce and innovation for the organization.
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📌 Data Marketing Manager (México)
🏢 PEPSICO
📍 México