Role OverviewWe are looking for astrategic, commercially driven, and well-connected leaderto join us asHead of Market Development for LAC.
This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region.As thevoice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC's rapidly evolving lifestyle landscape.
You will bring deep insight into consumer behavior, emerging trends, competitive dynamics, and partnership opportunities—translating these into clear strategies that strengthen our proposition and deliver value to both members and clients.As asenior member of the Lifestyle Proposition leadership team, you will collaborate closely with regional and global stakeholders to define growth priorities, unlock new markets, and build a high-impact ecosystem of partners.
This role blendsstrategic vision with commercial execution, ensuring investment in the right categories, brands, and opportunities to support sustainable growth.You will champion innovation, foster cross-functional collaboration, and challenge conventional thinking—while staying focused onmeasurable commercial outcomes.Key ResponsibilitiesStrategic Market LeadershipOwn and drive the Market Development strategy for LAC, strengthening Ten's market position and local relevanceTranslate market insights into actionable growth strategiesIdentify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium servicesDefine priority markets, categories, and strategic partnershipsAnticipate market shifts and competitive threats, developing proactive strategiesGrowth & Proposition DevelopmentAct as the regional voice of the customer, ensuring alignment with local behaviors and preferencesIdentify gaps and enhance the proposition with new experiences, partnerships, and benefitsPartner with integral and regional teams to shape product and benefit roadmapsBuild compelling business cases for new initiatives and investmentsLead strategic launches, expansions, and growth initiatives across LACStrategic Partnerships & Ecosystem DevelopmentBuild and nurture relationships with leading brands, hospitality groups, luxury and mass affluent providers,



and key industry playersDevelop a strong regional ecosystem of partners and influencersLead high-impact partnership discussions that strengthen market positioningCollaborate with Partnerships teams to translate strategy into executionUnlock mutually beneficial partnerships that drive both member value and revenueCommercial Opportunity DevelopmentIdentify opportunities to enhance proposition value and support client growthPartner with Commercial, Product, and Client Success teams to deliver market-led solutionsEvaluate the commercial viability of partnerships and new opportunitiesMonitor ROI and optimize performance of strategic initiativesMarket Intelligence & Thought LeadershipMaintain deep expertise in LAC market dynamics, trends, and competitorsDeliver actionable market insights and strategic recommendationsAct as a trusted advisor on lifestyle, hospitality, entertainment, and premium servicesShare insights and best practices to strengthen Ten's global propositionRepresentation & Stakeholder ManagementRepresent Ten at industry events, conferences, and client engagementsBuild strong relationships across regions and leadership teamsInfluence senior stakeholders through data-driven insightsPromote a culture of innovation, collaboration, and continuous improvementSuccess MeasuresThe Head of Market Development will be measured on:Strategic ImpactDelivery of impactful regional growth strategiesQuality and execution of strategic initiativesIdentification and capture of new opportunitiesProposition RelevanceStrength and differentiation of Ten's offering in LACExpansion into key markets and categoriesIncreased member engagement and utilizationPartnership GrowthDevelopment of high-value strategic relationshipsPipeline and quality of partnership opportunitiesContribution to differentiation and growthCommercial ContributionSupport for client retention and growthContribution to revenue opportunitiesDelivery of measurable business outcomesRole Purpose (in one sentence)To anticipate the evolution of the LAC lifestyle market, define how Ten must evolve to stay competitive, and build the partnerships and growth opportunities that drive long-term member, client, and commercial success.RequirementsSkills & ExperienceEssentialProven experience inmarket development, strategy, business development, consulting,



or commercial leadershipStrong understanding ofLAC markets and competitive dynamicsTrack record of translating insights into tangible business resultsStrong strategic thinking and commercial acumenAbility to influence senior stakeholders and drive alignmentExcellent relationship-building and communication skillsExperience operating in a global, matrixed environmentDesirableBackground inhospitality, luxury, lifestyle, travel, fintech, loyalty, or conciergesectorsEstablished network within premium or mass affluent ecosystemsExperience leading multi-country growth strategiesFluency inEnglish + Spanish and/or PortugueseLeadership ProfileWe are looking for someone who:Thinks ahead—anticipating where the market is going nextCombines strategic vision with hands-on commercial executionIs curious, insight-driven, and externally focusedBuilds strong networks and industry influenceChallenges the status quo and drives innovationCollaborates effectively across regions and functionsTakes ownership and proactively creates opportunitiesActs as a visible ambassador for Ten and our Lifestyle PropositionBenefitsBenefitsOur people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also through annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role.
We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way to support development.Rewards designed around you:Acompetitive salary package.Hybrid working.
You can combine working from home and working from the office.
If you don't live near our office, then we are open to fully remote working options too.Paid time away from work.Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.Paid Sabbaticals.
One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leaveExtra Rewards.
Lucrative Ten Loyalty Rewards program.Remote Working Holidays- possibilities to Travel and Work!
Employee Discounts.
Access to lots of great travel and entertainment discounts as our clients' members would!
Be part of ourglobal, dynamic, and inclusive Team, with diversity at its core.Genuine career opportunities within a dynamic andinternational company.Commitment to DiversityWe encourage diverse philosophies, cultures and experiences.
We appreciate diversity and are dedicated to creating an inclusive work environment for our employees.
This idea unites the teams at TEN.
All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.

📌 Head Of Market Development | Lac (Xico)
🏢 Ten Group
📍 Xico