About WatiStarted as a WhatsApp team inbox in ****, Wati has evolved into a full revenue orchestration system that goes beyond a single platform.
We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.Our Platform & AI CapabilitiesWati is designed for scalability and intelligence.
Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation.
At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms.
By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.Our Backing & PartnershipsTrusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST General, and Shopify.
As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.Role OverviewWe are looking for a hands-on regional leader to build and scale Wati's Spanish-speaking LATAM business (Mexico, Colombia, Argentina and broader region).
This role owns revenue growth, GTM execution, and market expansion across Spanish LATAM, partnering closely with Marketing, Partnerships, Product, and RevOps.The mandate is to accelerate new ARR growth, expand enterprise penetration,



and establish a repeatable regional playbook that can scale across LATAM.ResponsibilitiesRegional Revenue OwnershipOwn new ARR and expansion targets across Spanish LATAM marketsDrive pipeline generation, conversion, and enterprise deal executionDevelop country-level GTM strategies for priority marketsMarket Expansion & LocalizationBuild localized sales motions across Mexico, Colombia, ArgentinaAdapt pricing, packaging, and messaging to regional dynamicsIdentify vertical opportunities (e.g., retail, fintech, CX automation)Team & StructureBuild and lead Spanish LATAM sales team (AEs / SDRs / partnerships)Partner with Brazil leader to share playbooks and best practicesEstablish regional forecasting and operating cadenceEnterprise & High-ACV GrowthExpand enterprise motion and >$3K ACV segment in LATAMDrive strategic accounts and partner-led dealsImprove win rates and deal velocityCross-Functional ExecutionPartner with Marketing on regional demand generationPartner with Product on regional requirements & localizationPartner with RevOps on forecasting and performance metricsSuccess MetricsSpanish LATAM ARR growthPipeline coverage & conversionEnterprise / high-ACV revenue mixCountry expansion milestonesTeam productivity (quota attainment)Requirements10+ years of B2B SaaS or enterprise software sales experienceProven track record scaling ARR across Spanish-speaking LATAM markets (Mexico, Colombia, Argentina)Experience building and leading regional sales teams with quota ownershipStrong operator mindset with ability to build GTM structure, playbooks, and forecasting cadenceExperience selling mid-market and enterprise SaaS with multi-stakeholder dealsData-driven pipeline management and forecasting disciplineFluent Spanish and English requiredComfortable operating in fast-growth, high-ambiguity environments

📌 Sales Manager (Latam) (Xico)
🏢 WATI.io
📍 Xico