We're looking for aTikTok Shop and E-Commerce Managerto own and scale the TikTok Shop presence and broader e-commerce ecosystem for a fast-growing better-for-you snack brand.
You will manage TikTok Shop end to end, run creator and affiliate programs with a direct focus on revenue, launch and optimize paid ads across multiple platforms, and expand what works on TikTok into Shopify, Amazon, Walmart, Faire, and other wholesale channels.This is a senior, execution-focused role.
You must come in as a TikTok expert with a proven track record of driving revenue through TikTok Shop.
This is not a role for someone learning TikTok on the job.
If you have built TikTok Shop into a meaningful revenue channel before, understand the full stack from creator strategy to paid ads to listing optimization, and can operate without established processes, this role is a strong fit.Why You'll Want to JoinYou will be paid inUSD(bi-monthly: every 15th and 30th)Paid Time Offin accordance with company policyObservance ofHolidaysper company guidelines100% remote setupso you can work wherever you're most productiveThis role requires availability duringUS business hoursOwn the full TikTok Shop and e-commerce function for a growing CPG brand with real retail tractionHigh-ownership role with direct accountability for revenue performance across multiple channelsWhat You'll Work OnTikTok Shop OwnershipOwn TikTok Shop end to end including product listings, pricing, promotions, storefront management, and creator strategyDrive revenue through both organic content and paid ads on TikTokManage and scale the creator and affiliate program with a clear focus on sales output, not just content volumeExpand successful TikTok strategies into other e-commerce channels as they are provenPaid AdvertisingLaunch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channelsMonitor and improve key performance metrics including ROAS, CAC, conversion rate, and AOVMake fast,



data-driven decisions and iterate quickly based on performanceMulti-Channel E-Commerce ManagementManage and optimize product listings across Shopify, Amazon, Walmart, Faire, and other wholesale platforms for conversion and discoverabilityIdentify opportunities for bundling, merchandising, and pricing optimization across channelsManage inventory flow across channels to prevent stockouts and overagesExpand learnings from TikTok into the broader e-commerce stackReporting and Performance AnalysisAnalyze performance data across all channels and provide clear, actionable recommendationsMaintain consistent reporting with insights that directly inform decisions and improve resultsTrack and report on conversion rates, ROAS, CAC, AOV, and channel-level revenue contributionWhat You BringProven track record managing TikTok Shop with measurable, attributable revenue resultsDeep expertise in TikTok including content strategy, creator management, affiliate programs, and paid adsHands-on experience scaling TikTok Shop from early stage to meaningful revenueExperience managing at least one additional platform such as Amazon, Walmart Marketplace, or ShopifyStrong performance marketing background with direct experience running and optimizing paid adsData-driven with the ability to make fast decisions and iterate without waiting for perfect informationComfortable operating in a fast-paced environment without established processesStrong ownership mentality with full accountability for resultsNice to HaveExperience in CPG, food and beverage,



or better-for-you consumer brandsFamiliarity with Faire or wholesale e-commerce platformsBackground managing Amazon Seller Central or Walmart Seller Center independentlyExperience building creator or affiliate programs from scratch rather than inheriting existing relationshipsHow to ApplyPlease include:Yourupdated resumeAportfolio link or examplesshowing TikTok Shop results you have driven including revenue impact, ROAS improvements, or creator program outcomesAshort Loom video (1 to 2 minutes)introducing yourself, walking through a TikTok Shop you have managed, and describing the strategy behind your creator or affiliate program and the results it producedOnly candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.If you have built TikTok Shop into a real revenue channel before, know how to scale creator and affiliate programs that actually sell, and want to own e-commerce growth for a brand with strong product-market fit, this role gives you the ownership and the direct impact to do your best work.Application Process OverviewApplication Process OverviewOur comprehensive selection process ensures we find the right fit for both you and our clients:Initial Application- Submit your application and complete our prequalifying questionsVideo Introduction- Record an video introduction to showcase your communication skills and work experienceRole-Specific Assessment- Complete a homework assignment tailored to the position (if applicable)Recruitment Interview- Initial screening with our talent teamExecutive Interview- Meet with senior leadership to discuss role alignmentClient Interview- Final interview with the client team you'd be supportingBackground & Reference Check- Professional reference verificationJob Offer- Successful candidates receive a formal offer to join the teamEach stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations.
We'll keep you informed throughout the process and provide feedback at each step.

📌 Tiktok Shop And E-Commerce Manager (Xico)
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📍 Xico