**Requisition ID:** 72553

**About Whirlpool Corporation**

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home.

As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.

In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers.

Additional
information about the company can be found at WhirlpoolCorp.com .

**The team you will be a part of**

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness.

Develops and maintains website graphic designs and layout to support the organization's image, identity and brands.

May be responsible for social media marketing and online community management.

**This role in summary**

_We are looking for a highly skilled and detail-oriented Sr. Analyst – Performance to join our team.

This role will focus on driving measurable growth and ensuring the success of our digital marketing campaigns.

The adecuado candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels._

**Your responsibilities will include**

+ _Design and implement B2C lower funnel strategy to increase conversions and improve retention in different media._
+ _Develop, implement, and optimize performance marketing strategies across platforms such as Google Ads, Meta, and others._




+ _Omnichannel as a complementary strategy: Integrate e-commerce campaigns._
+ _Performance analysis and reporting._
+ _Collaborate with cross-functional teams, including Data, Content, and Design, to align strategies and achieve business objectives._
+ _Manage platform partnerships and negotiate terms to maximize results._
+ _Design and lead creative and communication strategy across players._
+ _Lead, manage and optimize budget to reach and maximize KPIs._
+ _Mainly responsible for briefing e-retailers and agencies for the execution of plans._
+ _Lead the relationship with the main media channels, such as, Google, Meta, Pinterest, TikTok and diverse media buying_
+ _Understanding of the collaboration with commercial team for bring the the maximization of revenue investment_

**Minimum requirements**

_Bachelor's degree in Informatics, Marketing, Communications or related field._

+ _Demonstrated experience in digital marketing and performance marketing, ideally in mass consumer categories._
+ _Proficiency with digital marketing tools and platforms, including but not limited to Google Analytics, Adobe analytics and Marketo._
+ _Strong understanding of digital advertising platforms and bidding strategies._
+ _Experience understanding and creating data strategies, with a focus on audience analysis, 121 strategy implementation and relational plan development._
+ _Experience in ecommerce Certifications in Google Analytics, Google Ads or other relevant digital marketing certifications (desirable)._




+ _Experience in managing data dashboards using tools such as Power BI, DataStudio, etc.

(desirable)_
+ _Knowledge in data and audience management tools (DMP-CDP) (desirable)_

**Preferred skills and experiences**

+ _Advanced proficiency in Microsoft Excel, including data analysis and pivot tables._
+ _Advanced proficiency in Google Ads, Meta Ads and other media channels_
+ _Experience with A/B testing and multivariate testing to optimize campaigns._
+ _Familiarity with programmatic advertising platforms and tools._
+ _Certification in Google Ads, Meta Blueprint, or other performance marketing platforms._
+ _Strong project management skills and the ability to manage multiple campaigns simultaneously._
+ _Understanding of customer journey mapping and attribution modeling._
+ _Experience working in fast-paced, results-driven environments._
+ _Ability to translate complex data into clear, actionable insights for diverse audiences._
+ _Passion for staying ahead of digital marketing trends and innovations._
+ _English is required_

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) .

Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Required Skill Profession

Other General

📌 Senior Analyst, Digital Marketing (Ciudad Apodaca)
🏢 Whirlpool
📍 Ciudad Apodaca