**About the Role**:
**Key Responsibilities**:
**1.
Demand Generation Strategy Development**
- Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion.
- Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes.
**2.
Campaign Management & Optimization**
- Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies.
- Collaborate with cross-functional teams (content, product marketing, sales) to ensure alignment and cohesive execution.
- Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness.
**3.
Data Analysis & Reporting**
- Utilize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to track campaign performance and provide actionable insights.
- Develop dashboards and reports to measure KPIs, pipeline impact, and ROI of demand generation efforts.
- Present data-driven recommendations to leadership to refine strategy and improve campaign performance.
**4.
Lead Nurturing & Funnel Optimization**
- Develop automated nurture programs to engage prospects across the buyer's journey.
- Implement lead scoring models to identify and prioritize high-intent prospects.




- Ensure smooth handoff of leads from marketing to sales and improve lead follow-up processes.
**5.
Market Research & Competitive Analysis**
- Conduct market research to identify new opportunities, trends, and competitor strategies.
- Leverage insights to inform content, campaign, and messaging strategies.
**Qualifications**:
- 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment.
- Proven success in developing and executing multi-channel marketing campaigns that drive revenue growth.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and collaboration skills, with experience working cross-functionally.
- Bachelor's degree in Marketing, Business, or related field; a Master's degree is a plus.
- Ability to thrive in a fast-paced, high-growth startup environment.
**What We Offer**:
- **Competitive Compensation**:Base salary with performance-based bonuses.
- **Flexible Work Environment**:Remote-friendly culture with versátil working hours.
- **Professional Development**:Opportunities for growth and learning within a dynamic team.
- **Comprehensive Benefits Package**:Health, dental, vision, and 401(k) options.
- **Collaborative Culture**:Work with a passionate and talented team driving impact in the industry.

📌 Demand Generation Manager (Xico)
🏢 Incrementum
📍 Xico