The Sr Sales Manager will support the Industrial Equipment business across the region.
This role is responsible for leading a regional sales organization, including direct management of one Sales Manager, and is accountable for achieving the region's sales performance objectives.Role Responsibilities- Meet or exceed the annual sales and operating budget for the assigned region- .
Utilize a structured sales process and data-driven decision-making to deliver an exceptional customer experience- .
Identify customer, market, and competitive trends, and develop action plans to increase market share- .
Represent the voice of the customer to the business, ensuring the development of effective products and solutions- .
Coach Territory Managers through all stages of the sales process, leveraging CRM tools to manage the sales pipeline and monitor key performance indicators that maximize sales coverage and win rates- .
Lead, inspire, coach, and provide ongoing performance feedback to the regional sales team- .
Drive annual goal-setting activities and conduct channel partner performance reviews while building strategic partnerships to strengthen regional coverage- .




Develop strong relationships with key distribution partners and customers to exceed sales objectives, identify emerging opportunities, and resolve business challenges- .
Build collaborative relationships across internal and external stakeholders, promoting cross-functional teamwork and leveraging diverse perspectives to achieve business results- .
Partner closely with other regional and corporate teams to expand business opportunities with large national accounts- .
Improve win rates and negotiate strategic contracts with key customers on major opportunities.Travel- Up to 35%.
Minimum Qualification- Bachelor's degree (or equivalent) in a related field- Minimum of 5 years of sales or customer-facing experience- Advanced English and Spanish communication skills, both verbal and written .
Preferred Qualification- Strong sales leadership and coaching capabilities- Energetic, proactive, and self-motivated- Excellent time management and multitasking skills- Proven people management experience- Ability to coach, develop, and build high-performing teams- Experience selling industrial capital equipment- Demonstrated leadership and strategic thinking skills

📌 Sr Sales Mgr (Xico)
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📍 Xico