Martech Manager (Xico)

Martech Manager (Xico)

05 ago
|
Omnicom Media
|
Xico

05 ago

Omnicom Media

Xico

About us We are a general agency, specialist in media, marketing and technology.
Leaders in the field, with presence in more than 100 countries.
We create comprehensive solutions for all our clients quickly and efficiently.
Our constant quest to improve what we do starts with connecting with people like you.
Omnicom Media, invites you to join our team as: "MarTech Manager"
What are the main activities?
- Lead the implementation of Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, and Looker Studio.
- Design and develop measurement strategies, including Measurement Frameworks and Tracking Plans.
- Oversee Web, Mobile App, and Server-Side Tracking implementations.
- Define and execute Quality Assurance (QA) processes and data validation before and after deployment.
- Implement integrations between GA4, CRM, CDP, Salesforce, media platforms, and marketing automation tools.
- Design and develop automation workflows and AI-powered agents (LLM-based workflows) to accelerate the generation of insights, reporting, and business recommendations.
- Analyze data to provide campaign optimization recommendations by leveraging AI/ML models and predictive analytics tools.
- Design and develop executive dashboards to support business decision-making.
What are we looking for?
- +5 years of diverse and demonstrable experience in the field of Digital Analytics
- Excellent knowledge on the use and implementation of digital analytics tools (e.g. Google Analytics, Google Tag Manager,



Firebase, and Looker Studio (formerly Data Studio, etc.)
- Knowledge of any adjacent technologies including other analytics platforms, SDK, CPD, DMP, SQL, BQ, Javascript
- Experience with in-app tracking and server-side tracking solutions
- Proficiency leveraging the connection points across the Google Marketing Platform products
- Strong communication skills both internally and externally
- Degree in a quantitative field including Economics, Finance, Analytics, or Engineering is preferred
- GA / GA4 individual certification preferred.
- English: professional proficiency is preferred.
What we offer?
- A positive and collaborative work environment based on respect and teamwork.
- Excellent benefits that promote your personal well-being and professional development.
- Benefits above the law
- A safe and discrimination-free workplace where every voice is valued and every person truly matters.
If you're looking for more than just a job and want to be part of a community that inspires and empowers you to reach your full potential, we'd be delighted to meet you!
At Omnicom Media we DO NOT discriminate based on race, ethnic origin, age, sex, gender, marital status, ideology, political opinion, nationality, religion, sexual orientation, gender identity or expression, or any other personal, physical, or social condition.
Through this, we build an inclusive, respectful and diverse culture.

📌 Martech Manager (Xico)
🏢 Omnicom Media
📍 Xico

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