Director of Performance Marketing Role Overview Maxima parent company of Pro Standard is hiring a Director of Performance Marketing to lead all paid media spend across Meta and Google for our US DTC business and growing international footprint.
This role will be based in Mexico and will work closely with our leadership, creative, ecommerce, CRM, and international teams.
You will set the paid media strategy, own our performance gates, lead a paid execution team based in India, and partner directly with the creative team on paid asset production.
This is a strategic leadership role focused on building a paid program that compounds over time moving quickly to scale what is working, refining or retiring what is not, and designing tests that improve our learning velocity week over week.
This is a full-time, in-office role based in Mexico City / Naucalpan, Mexico, 5 days per week.
Performance gates — knowing when to enforce them, when to test exceptions, and how to clearly communicate the rules to the team and leadership.
Budget allocation across channels, audiences, campaigns, and geographies, including weekly reallocation decisions when performance signals change.
The testing roadmap defining what hypotheses we are testing each week, what we expect to learn, and how those learnings will influence future decisions.
Leadership of a multi-person paid media team based in India, including daily handoffs, asynchronous decision-making, performance follow-up, growth conversations, and clear scope for each direct report.
Cross-functional partnership with Site/Ecommerce, CRM, Brand, Creative, Affiliate,



and Influencer teams to connect paid performance with landing page strategy, lifecycle marketing, creative angles, whitelisting, and amplification opportunities.
Brand-aligned creative integration ensuring that paid creative performs while protecting and strengthening the brand voice the team has built.
International paid strategy as the business expands into markets such as the UK, EU, AU, and other regions, identifying what translates globally and what requires local adaptation.
Strategy + Testing Mindset
Designs tests with explicit success criteria, exit conditions, and learning value, not just win/loss outcomes.
Documents reasoning so the team learns from every test, not just the wins.
Is comfortable with ambiguity paid measurement is often messy, and certainty usually means there is room to test deeper.
You should be able to sketch out a 12-week test plan in a single meeting and then execute it without losing sight of the daily numbers.
This role requires someone who can hold the long-term strategy and the daily performance detail at the same time.
Specific budget levels will be discussed privately during the process.
~ Strong experience managing paid campaigns across Meta and Google, including campaign strategy, optimization, reporting, testing,



and budget allocation.
~ Advanced English level required, with the ability to lead meetings, present results, communicate with international teams, and document strategy clearly.
~ Experience leading remote or offshore teams, ideally with daily asynchronous handoffs.
~ Licensed apparel, sports, fashion, streetwear, or lifestyle brand exposure preferred.
~ Demonstrated ability to retire underperforming creative or campaigns based on data, not personal attachment.
~ Strong analytical orientation you read data, ask the next question, and act quickly.
~ Comfort with platform updates, attribution changes, privacy shifts, and ad-stack evolution.
~ Sports, streetwear, licensed apparel, fashion, or lifestyle brand fluency.
Experience with newer ad formats and platform products such as Performance Max, Advantage+, broad targeting, catalog campaigns, and automated bidding strategies.
Comfort presenting paid strategy and performance results to executive leadership.
Experience working closely with creative teams to develop performance-driven assets.
Familiarity with Shopify, GA4, Looker Studio, Triple Whale, Northbeam, or similar ecommerce analytics and attribution tools.
This role drives the engine: what we spend, where we spend it, what we test, and how fast we learn from it.
Strong leadership in this position unlocks compounding growth across the business and strengthens the connection between media, creative, ecommerce, and brand performance.
The position is full-time and in-office, Monday through Friday.

📌 Head Of Marketing, Building Materials (Estado de México)
🏢 Maxima Apparel
📍 Estado de México