Are you passionate about bringing brands to life through unforgettable offline experiences?
We're looking for an experienced and hands-on Offline Events Project Owner to lead the planning and execution of large-scale brand activations.
In this role, you'll take full ownership of offline marketing initiatives, from concept development to flawless on-site execution, ensuring every event delivers strong brand impact and business results.
What You'll Do: Lead end-to-end execution of offline marketing projects, including pop-up stores, brand activations, campus events, music festivals, and experiential campaigns.
Own project planning, timelines, budgets, vendor management, logistics, production, and event delivery.
Manage multiple projects simultaneously while maintaining high execution standards.
Partner closely with Marketing, Creative, and cross-functional teams to translate campaign objectives into engaging offline experiences.
Coordinate external vendors, agencies, suppliers, and event partners to ensure smooth execution.
Identify potential risks early and implement mitigation plans to keep projects on track.
Monitor project performance, analyze results,



and provide recommendations for future improvements.
Develop scalable processes and best practices for future offline activations.
What We're Looking For: 5+ years of experience in project management, event marketing, or offline campaign leadership.
Advanced English Proven track record of independently leading large-scale offline events and activations.
Strong experience managing pop-up stores, experiential marketing campaigns, festivals, or similar event formats.
Excellent project management, stakeholder management, and problem-solving skills.
Ability to thrive in fast-paced environments and manage multiple priorities under tight deadlines.
Nice to Have: Experience within fashion, retail, FMCG, or consumer brands.
Experience managing multi-city or cross-market campaigns.
Strong understanding of consumer engagement and brand experience design.
Experience working with production agencies, vendors, and external event partners.
Ability to balance creativity with commercial objectives and measurable business impact.

📌 Offline Events Project Owner (Xico)
🏢 SHEIN
📍 Xico