Scope of the JobOur client is seeking a highly skilled and performance-drivenPerformance & Social Growth Leadto lead all Paid Social initiatives.
This role is responsible for scaling customer acquisition, improving ROAS, and driving sustainable growth through strategy, execution, creative testing, and optimization focused on all Social Media Platforms.
The person in this role will own the social media channels end-to-end, collaborating with cross-functional teams to drive best-in-class performance and accelerate business growth.ResponsibilitiesMeta Strategy & LeadershipDesign and execute a comprehensivepaid social acquisition strategyaligned with business objectives, optimizingCAC, ROAS, and LTVacross multiple platforms.Stay up to date onalgorithm changes, platform updates, policies, and industry best practicesto maintain a competitive advantage.Operational ExecutionManage paid social campaignsend-to-end across platforms, including campaign structure, bidding strategies, audience targeting, creative rotation, and testing frameworks.Monitor performance daily and adjust tactics in real time to maximize efficiency.Creative TestingPartner with the creative team to conceptualize, brief, and testhigh-performing assets optimized for each platform's algorithm and user behavior.Experiment with new creative approaches, audiences,



and campaign structures.Performance & AnalyticsOwn channel performance reporting, analyzing key metrics and presentingactionable insightsto leadership.Make fast, data-driven optimization decisions with precision.Budget ManagementEfficiently manage and allocatepaid social budgets across platforms, balancing scale, efficiency, and profitability.Cross-Functional CollaborationWork closely withGrowth, Creative, Social, CRM, and Marketing teamsto ensure paid social initiatives support broader brand and business objectives.Requirements4–6+ years of hands‐on Paid Social experience, with expertise across multiple platforms (Meta, TikTok, YouTube, Pinterest, Snapchat, etc.).
Proven track record scalingorganic/paid social programs for fast-growing DTC or eCommerce brands.Strong analytical skills and the ability to interpretperformance data and attribution metrics.Experience managingsignificant budgetsacross multiple social platforms.Excellent communication and cross‐functional collaboration skills.Comfortable working inenvironments that require continuous testing and optimization.Curious, strategic, and innovative profile with a passion forpaid media and digital growth.
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📌 Performance & Social Growth Lead (Jalisco)
🏢 Mrinetwork
📍 Jalisco