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**Responsibilities**:- Set media strategy and objectives for streaming division including definition of target segments and reach/frequency goals; align with Brand Marketing on key messages and guidelines for creative execution.
- Build consolidated view of communication needs for the entire WBD LATAM organization, incorporating input from multiple business units.
- In coordination with local marketing directors, develop and execute comprehensive media plans aligned with organizational goals, incorporating paid media, owned inventory, barter, partner support and earned media.
- Maximize efficiency of media investment; build aggregate reports tracking media costs including comparisons across territories, channels, outlets and against industry benchmarks; oversee post-buy audits.
- Ensure delivery of data feeds tracking our media spend and activity; coordinate with General MarTech to implement the right taxonomy, formats, tools, cadence and remediation.
- Manage media agency and other external resources engaged to support the function; ensure adequate resourcing, deliverables,



accuracy and timeliness; in coordination with Procurement team, guide contracting process including selection of vendors, definition of scope, required resources and SLAs.
- Optimize use of owned inventory; set guidelines and processes to evaluate needs from different business units and guidelines to allocate capacity; monitor usage patterns to ensure efficient use of creative resources.
- In coordination with content and ad sales, drive barter deals to support communication strategy and reduce cash costs.
- Manage and mentor a team of analysts and planners, fostering a collaborative and high-performance culture.
- Drive innovation in marketing practices and techniques based on data-driven insights; continuously evaluate and improve processes for greater efficiency and impact.
**Qualifications & Experience**:- Bachelor's degree in marketing, advertising or a related field.Master's degree preferred.
- Minimum of 7 years of experience in media planning, with at least 3 years in a leadership role.
- Demonstrated ability to manage multiple projects for multiple stakeholders with competing priorities.
- Proven leadership with experience managing and developing a hybrid team comprised of full-time employees and outsourced resources.
- Strong analytical skills including ability to interpret complex data, deal with ambiguous and incomplete information, and translate conclusions into actionable recommendations.
- In-depth knowledge of media industry and/or direct-to-consumer operations.
- Excellent verbal and written communication skills, with the ability to summarize and present complex information clearly and persuasively.
- Proficiency in marketing analytics tools and software, as well as Microsoft Office Suite and advanced visualization tools (Looker, Tableau).
**How We Get Things Done****Championing Inclusion at WBD

📌 Director, Media Planning And Strategy (Xico)
🏢 WARNER BROS. DISCOVERY
📍 Xico