About The RoleAs our Senior Outbound Program Manager, you will serve as a strategic architect behind our outbound sales motion.Your primary mission is to help our sales team develop a high‐performing outbound engine by identifying "where to play" and "how to win".
This is an individual contributor role for a data‐driven strategist who can look at a massive database of prospects and carve it into actionable, bite‐size segments for our reps. You won't just be handing off campaigns; you'll be on the ground with Sales, listening to what's working, and providing the structured plays and entry points they need to build their pipeline.Your Area of FocusDatabase & Audience Strategy: Analyze our ICP database to identify and carve out high‐potential audience segments and build actionable audience‐specific personas, ensuring a constant stream of targeted, high‐quality prospects for the sales team.Structured Sales Plays: Develop simple, bite‐size outbound plays—including entry points and pain‐point conversations—that allow reps to easily adopt and execute high‐impact outreach strategies.Sales Feedback Loop: Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real‐time insights into repeatable wins.High‐Conversion Messaging: Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in‐person events—translating complex value into punchy, direct‐response messaging.Build and optimize multi‐channel sequences that spark curiosity and maximize meeting‐set rates through continuous A/B testing.Operational Partnership:



Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high‐velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience.Performance & Insights: Monitor the success of various segments and plays, providing the data‐driven win/loss insights needed to understand where to double down and how to refine future strategies.Your Professional Qualifications5‐7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high‐velocity SaaS environment.Strategic Database Skills: Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior.Simplicity First Mindset: A track record of taking complex market data and turning it into simple, actionable instructions for sales teams.Sales‐Centric Communication: Expertise in direct‐response or conversion‐based copywriting, with a proven portfolio of sales sequences, cold‐call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation.Collaborative Influence: Experience working on the ground with Sales teams to build trust and drive the adoption of new programs.Technical Familiarity: Comfortable working with common sales tools (for example Salesforce, Clay, Outreach, Salesloft)



and an interest in how AI can streamline prospecting.Perks & BenefitsUnited States: In addition to our healthcare benefits, we also offer amazing perks!
Need work‐from‐home basics?
We offer a discount through Dell!
We also offer a number of resources to help you keep your mind and body healthy.Check out Gympass for a great workout, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.Costa Rica: To assist with all of life's needs, we also offer a wellness and childcare subsidy and a University/Education discount!
We also offer a number of resources to help you keep your mind and body healthy.Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.Compliance & Privacy DisclosuresNOTE: Tebra is an equal opportunity employer.All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.California residents who apply or are recruited for a job with us: please carefully review our California‐specific Privacy Notice under the California Consumer Protection Act here: /As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings.This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions.By applying for this position, you acknowledge that your interview may be recorded.
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📌 Senior Outbound Program Manager (Tijuana)
🏢 Transformcap
📍 Tijuana