Performance marketing will be centralized, with budget managed centrallyNeed someone who executes campaigns, not just publishes contentShould understand strategy: Father's Day, back-to-school, seasonal campaignsIdeal candidate: immigrant background or deep understanding of remittance cultureKnows what sending money home means emotionally and practicallyCan identify who the target audience watches, follows, and trustsNot someone who frames competition as only Félix Pago and RemitlyCustomers are used to in-person sending; that's the real competition to displaceSeniority: open to more junior profiles, could still be manager levelRequirementsExperience executing performance marketing campaigns with measurable acquisition goals.Strong understanding of paid media, digital channels,



audience targeting, and campaign optimization.Ability to move seamlessly between strategic planning and hands-on execution.Experience working within lean, fast-moving environments where agility and adaptability are critical.Understanding that the primary competitive challenge is not only other fintech providers, but also entrenched in-person money transfer behaviors.Familiarity with immigrant communities and remittance patterns is strongly preferred.Experience in fintech, payments, or financial services is a plus but not required.

📌 Community Growth Manager ( Fintech) (Xico)
🏢 Talent Finders
📍 Xico