05 ago
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Omnicom Media
|
Xico
05 ago
Omnicom Media
Xico
Qualifications Education • Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields • Advanced English Experience • 4-6 years of experience in a quantitative data driven field • A passion for digital marketing, research and analytics Skills •Excellent communication and presentation skills •Ability to work well with others and work in cross functional teams • Ability to manage and prioritize a number of concurrent tasks • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing • Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot) • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics) • Ability to set individual goals for analysts and measuring individual success/performance Technical knowledge • Experience/familiarity in SAS, SPSS,
R or other advanced analytics software packages • Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, etc.) • Experience/familiarity with concepts of database design and SQL • Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) • Experience/familiarity with digital ad effectiveness research • Proficiency with Microsoft Excel and PowerPoint • Familiarity with web technologies including HTML and Javascript Responsibilities As a Manager on Marketing Science team, you will lead a team of analysts across a number of high-profile clients.
You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights.
Through data-driven insights, you will have the opportunity to shape the strategic direction of a client's marketing strategy.
📌 Manager Marketing Science (Xico)
🏢 Omnicom Media
📍 Xico