Education and experience• Bachelor ́s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field• 3 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
• Experience in agency media planning and execution is helpful but not requiredRequired skills• Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
• Strong analytical and critical thinking skills.
Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
• Understanding of audience based marketing and data driven advertising.Technical knowledge• Experience managing brand lift studies from survey design through data collection and analysis.
• Experience using Datorama or other business intelligence tools.




Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.
• Advanced Excel skills including VLOOKUP, classification tables and pivot tables.
Working knowledge of Python preferred.Responsibilities•Analyze client business needs, marketing performance, and competitive landscape.
•Develop and measure cross-channel campaigns using KPIs, A/B testing, and audience segmentation.
•Create and present media performance reports and actionable insights to clients.
•Manage projects, optimize workflows, and ensure timely, high-quality deliverables.
•Collaborate with cross-functional teams on media planning, budget alignment, and process improvements.
•Stay current with industry trends and apply insights to optimize marketing strategies

📌 Senior Business Analytics (Xico)
🏢 Omnicom Media
📍 Xico