THE ROLE
You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it.
From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best‐class social performance insight that delivers robust and actionable learnings for social teams and practices.
This isn't a role that sits in a silo producing dashboards.
You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work.
We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act.
Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions.
WHAT YOU'LL DO
Performance Analysis and Reporting
Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendationsCarry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendationsBring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serveTrack and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration
Insight and Strategy
Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threatsTranslate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisionsConduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to closePartner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process
Measurement Innovation
Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches,



and AI‐driven or agentic automated reporting solutionsEmbed best practice measurement, reporting, and insight generation at the heart of all the studio's workDevelop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output
Tools, Platforms, and Partnerships
Act as the champion for insight tools and associated products and services across the studioOwn and develop relationships with key suppliers within the tech stack to maximise usage and effectivenessManage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time
Stakeholder Communication and Culture
Act as an evangelist on how to best measure and act on insight, internally as well as with client partnersPresent performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narrativesFoster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates.
Embrace and be at the forefront of developments in social platforms, measurement, and metrics
WHAT YOU BRING
5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brandsExpert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performanceExpert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, as well as native social platform analyticsStrong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insightsExcellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiencesA strategic thinker with an innovative approach to data,



pushing the boundaries of how data can be used to decode social effectivenessStrong critical‐thinking and problem‐solving skills with a keen eye for detailExperience working with paid social data and associated performance metricsProactive ability to identify client and project needs and build tailored solutions accordinglyConfident and proficient in presenting to senior client and internal stakeholdersExperience in beauty, personal care, wellness, or FMCG is a strong plusAn active interest in the evolution of social media and how these developments impact performance for brandsCollaborative team player, open mindedProfessional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking
Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesisAgentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputsExperience developing or exploring AI‐driven and automated reporting solutions that improve the speed and depth of social insightUnderstanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysisAbility to guide the wider team in using data and AI tools effectively and responsibly
Qualifications
Formal Degree is requiredProfessional English level spoken and writing.Live in Mexico City or Metropolitan area
NICE TO HAVE
Experience working on Dove or Unilever brandsExperience in an in‐house agency, embedded studio, or social‐specialist environmentProficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI)Experience with influencer performance measurement and creator content analyticsFamiliarity with social commerce metrics and conversion trackingExperience building automated dashboards or reporting workflowsKnowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
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📌 Senior Social Data Analyst (Xico)
🏢 OLIVER Latin America
📍 Xico