, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Pacific Time Zone)
Compensation: $********** USD
Our client is seeking a Senior Creative Performance Strategist who thrives at the intersection of creative thinking, data, and performance marketing.
This role owns the creative strategy behind our paid media and social commerce engine.
**Creative Strategy & Performance Advertising**:Develop and lead creative strategies for high-performing direct response campaigns.
Responsibilities include:
- Creating performance-driven creative strategies for Meta, TikTok, and other paid channels
- Developing messaging, hooks, and angles that drive clicks and conversions
- Designing creative concepts across different customer personas and funnel stages
- Turning product features and benefits into compelling performance creative
- The goal is to consistently produce creatives that **drive CAC efficiency and scalable growth.
**
**Creative Testing Framework**
Build and manage a structured creative testing system.
Responsibilities include:
- Developing weekly creative testing roadmaps
- Launching high volumes of new creative concepts and variations
- Testing different hooks, formats, offers, and messaging angles
- Rapidly identifying winning creative and scaling it across channels
- The focus is on building a **high-velocity creative testing engine.
**
**Market, Consumer & Competitor Research**
Use insights and data to inform creative direction.
Responsibilities include:
- Studying beauty trends, TikTok formats, and creator content styles




- Analyzing competitor ads and creative strategies
- Identifying emerging angles and storytelling opportunities
- Translating customer feedback and reviews into new creative ideas
- This ensures creative strategies remain **relevant, differentiated, and performance-focused**
**Creator & Content Collaboration**
Work closely with creators and editors to bring creative concepts to life.
Responsibilities include:
- Writing clear, creative briefs for creators and editors
- Guiding hooks, story structure, and visual direction
- Reviewing creator content and optimizing concepts for performance
- Helping scale winning creator content through paid amplification
- The goal is to produce **authentic creator-style content that converts.
**
**Data Driven Creative Optimization**
Use performance data to continuously improve creative output.
Responsibilities include:
- Monitoring key metrics such as CTR, hook rate, CPA, and ROAS
- Identifying patterns across winning creatives
- Feeding insights back into the testing roadmap
- Continuously refining messaging and creative frameworks.
- The focus is on ensuring the creative strategy is **driven by real performance data**




**AI & Creative Production Tools**
Explore and implement emerging tools that improve creative production and testing.
Responsibilities include:
- Using AI tools to accelerate ideation, scripting, and research
- Leveraging technology to scale content production
- Identifying tools that help generate creative variations faster
- Improving workflows between strategists, creators, and editors
- The goal is to increase **creative output velocity without sacrificing quality.
**
**Requirements**:
- 4 to 6 years of experience in creative strategy, performance marketing, or growth marketing
- Strong understanding of TikTok and Meta creative ecosystems
- Experience developing direct response creative that drives measurable results
- Ability to translate data into actionable creative insights
- Strong understanding of creator-style content and social commerce
- Experience working with creators, editors, and media buyers
- Highly analytical with strong creative instincts
**Preferred Experience**
- Experience working in beauty, skincare, or lifestyle DTC brands
- Experience scaling paid social creative at meaningful spend levels
- Familiarity with TikTok Shop and creator-led commerce
- Experience building structured creative testing frameworks
- Understanding of modern performance marketing metrics
**Benefits**
- Access to a $200k+ perk marketplace with instant discounts on 150+ services
- Access up to 50% of approved earnings before payday (no credit checks or fees)
- On-time, in-currency pay

📌 Creative Performance Strategist (1769503904--Ca-Remote Mexico (Cancún)
🏢 HireHawk
📍 Cancún