Overview:
**CAREERS TO SMILE ABOUT**
- At PepsiCo, you'll discover a place where our mission is to create smiles around the world.
With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.
- At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action.
Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
- Whatever your role, you'll be part of a general community that values your ideas and empowers you to make an impact, on your career and on the world around you.
**Responsibilities**:
**The Opportunity**
We are looking for a **Direct Marketing Activation** Specialist** to bring CRM campaigns to life through best-in-class execution within Salesforce Marketing Cloud.
They will work closely with strategy, data, and technical teams to ensure that campaigns are not only launched on time, but also optimized for performance and scalability.
**- Your Impact**
- Execute and configure CRM campaigns using Salesforce Marketing Cloud, including:
- Journey configuration and automation setup
- Personalization and dynamic content implementation
- Translate campaign requirements into accurate platform execution, ensuring alignment with strategy and audience definitions
- Manage end-to-end campaign setup, including scheduling, testing, and deployment
- Perform thorough QA processes to ensure:
- Correct personalization
- Functional links and tracking
- Collaborate with cross-functional teams (strategy, data, tech) to ensure seamless campaign activation
- Identify and resolve execution issues quickly,



ensuring mínimal risk to live campaigns
- Contribute to continuous improvement of campaign execution processes and best practices
Qualifications:
**Who Are We Looking For?
**
- Proven experience executing CRM campaigns within marketing automation platforms, including personalized and dynamic content.
- Solid understanding of campaign workflows and end-to-end lifecycle execution.
- Strong attention to detail with a quality-focused mindset.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong communication and collaboration skills.
- **Fluent in English** (written and verbal).
**- What can you expect from us**:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We respect and value diversity as a work force and innovation for the organization.

📌 Direct Marketing Activation Specialist (Xico)
🏢 PEPSICO
📍 Xico