Functional relationship with: Key Account Managers, Key Account Executives, Logistics, Marketing.
Work zone: Field (daily visits to client stores)
JOB PURPOSE
Ensure flawless execution of the commercial strategy at the point of sale through correct product display, strengthening relationships with store staff, maintaining floor inventory availability, and identifying opportunities that drive sales and improve the consumer experience.
Their main mission is to turn a purchase order into real sales to the end consumer, ensuring the product is visible, available, and correctly presented.
MAIN RESPONSIBILITIES
Visit assigned stores according to the established route.
Execute planograms and visual guidelines.
Maintain brand image standards.
Ensure the product is correctly labeled.
Correct improper product placement.
Improve product presentation.
2. Inventory Management
Check inventory on the sales floor.
Locate merchandise in the warehouse.
Request internal restocking.
Identify low-turnover products.
Monitor critical inventory.
3. Commercial Relationships
Maintain excellent relationships with:
Store managers
Department heads
Warehouse staff
The goal is to facilitate operations and foster collaboration to increase sales.
Seek opportunities for:
End caps
Islands
Promotional tables
Mannequins
Temporary displays
Additional space
Negotiating directly with store operations.




5. Commercial Intelligence
Gather information on.
Competitors
Prices.
Promotions.
Shelf space.
New brands.
POP material.
Market
Trends.
Consumer preferences.
Best-selling products.
Staff feedback.
6. Commercial Support
Launches
Store openings
Promotions
Hot Sale
Special events
7. Training
Differentiators.
Technical features.
Brand history.
DAILY RESPONSIBILITIES
Each visit must include, at minimum:
Check warehouse.
Restock the floor.
Take photographs.
Identify opportunities.
Speak with the manager.
Speak with sales staff.
Log issues.
Report on competitors.
KPIs
Execution
Display
Number of special displays obtained.
Additional space won.
POP material installed.
% floor availability.
Restocks completed.
Products recovered from the warehouse.
Commercial
Sell-through increase.
Increase in units displayed.
Increase in brand space.
Campaign compliance.
Competitor reports.
Price reports.
New products identified.
COMPETENCIES
Technical
Retail.
Planograms.
Excel.
CRM.
Commercial photography.
Soft Skills
Negotiation.
Results orientation.
Organization.
Planning.
Autonomy.
Persistence.
Proactivity.
ADECUADO PROFILE
Education
Bachelor's degree or technical program in:
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📌 Trade Marketing Executive (Estado de México)
🏢 Maxima Apparel
📍 Estado de México