YOUR OPPORTUNITYAs Brand Coordinator, you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company.
You will contribute to the planning, design and execution of consumer and customer programs for Agaves Category, you will drive effective activation of these across targeted cities selected for investment.ABOUT YOUYou will lead the strategic framework for Agaves portfolio Lead the situation assessment for your Brands, and help define the Brands' Growth Drivers each year as part of the annual integrated activity planning process You will help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market You will support the design and execution of selected Brands assets for consumer & customer programs.
You will manage an A&P; budget for your Brands as assigned to you You will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan.
You will build best in class customer marketing and commercial capabilities at a Cluster level that will enable us to win in the marketplace.Business Strategic Performance ManagementAccountable for delivery Brands performance targets in the country: revenue, profitability, share, equity/Desire.Rigorously manage Brands A&P; budget, in order to minimize costs and optimize returns on investmentActively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectivesFull accountability for the Country Category P&LFull; accountability for the brands sell out targetsEnsures measurement and evaluation plan in place on over 80% of Brands activities on their Category in the country in order to identify, codify and rollout successful Category growth drivers to the MX RegionDrive results & excellence in executionDeliver on key Cluster financial targets (NSV, NSV per case, gross profit, gross profit per case, profitability, ROI and value share) versus budget.Lead the Category Growth framework that embeds an occasion-based approach which informs the "Where to Play" strategy and the "How to Win" execution through the IAP process.Implement Channel Strategies that through the Integrated Activity Planning (IAP) process are converted into winning value propositions.Integrated Brands communicationLead the strategy and execute of general Brands assets, as assigned by RegionOwn relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plansProvides Brands input and partners closely with Region Customer Marketing on execution of all shopper-facing activities developed in the Country,



including all advocacy programs.Manage directly the execution of Brands campaignsCreating a winning teamLead a multifunctional team and develop talent to win Actively support effective matrix working NationwideSKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACYTo be successful in this role you will have/be: Experienced in Brand Management (Digital, Media, experiential marketing, events) Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management Sales and Channel Strategy) Experience in roles related to understanding customer and channel dynamics Proficiency in English language skills The following experiences are preferred: Experience in the Spirits and/or overall beverage Industry is a distinct advantagePERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIREthical Practice: Master Insights for Action: Master (MAKE THINGS HAPPENS & WALK THE TALK) Strategy and Brands: Master Commercial Activation: Advanced Brands Ideas and Connections: Master Agency Partnership: Master LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
You think strategically whilst being execution focused and bring creativity to the challenges you're presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.




You have a growth and learning mindset: ready to test, stumble, learn and apply from experienceDisclaimerBacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.Perks of Working for usCompetitive Pay PackageCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)Retirement/Pension PlanHealth & Wellbeing Medical, Critical Illness, and Life InsuranceEmployee Assistance Programs Best-in-class, family-friendly, and inclusive leave policiesAdditional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.About BacardiBacardi is the world ́s largest privately-held international spirits company.
More than 8,000 people across the globe work toward a common purpose to Make Moments Matter.
At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality.
And have plenty of fun along the way!
Join a world-class team.Recognized by Forbes as one of the World's Best Employers **** We are a family-owned spirits company with more than 160 years and seven generations of heritage.
Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow.
You could be part of this legacy.BE FEARLESSWe empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.BEHAVE LIKE FAMILYWe treat each other, and our communities, like family.
We call each other "Primos" (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.THINK LIKE A FOUNDERThe spirit of entrepreneurship is rooted in our legacy.
We treat this business as if it was our own.
We do the right thing for the business and take accountability for our work.
#J-*****-Ljbffr

📌 Brand Assistant Agaves (México)
🏢 5405 Bacardi y Compania, S.A. de
📍 México