About the RoleThe Marketing Specialist SEO/Email Campaign is responsible for developing, implementing, and optimizing search engine optimization strategies and email marketing campaigns to enhance brand visibility and customer engagement.
This role involves analyzing market trends, managing content and keywords, designing targeted email campaigns, and collaborating with cross-functional teams to drive lead generation and conversion.
The specialist works closely with marketing, sales, and content teams to ensure alignment with business goals and customer needs within a dynamic and competitive environment.By effectively managing SEO and email marketing efforts, this role significantly contributes to increasing organic traffic, improving search engine rankings, and nurturing customer relationships through personalized communication.
These efforts support the organization's growth objectives by generating qualified leads, enhancing brand awareness, and driving revenue.
The specialist's work ensures that marketing initiatives are data-driven and aligned with evolving market demands, thereby strengthening the company's competitive position.ResponsibilitiesConduct keyword research and SEO audits to identify opportunities for organic growthDevelop and implement on-page and off-page SEO strategiesCreate, segment,



and manage email marketing campaigns targeting specific customer groupsMonitor and analyze campaign performance using analytics tools and adjust strategies accordinglyCollaborate with content creators to optimize website and email content for SEO and engagementManage email lists, ensuring data accuracy and compliance with regulations such as CAN-SPAMPerform A/B testing on email subject lines, content, and calls to action to improve open and click-through ratesReport on SEO and email campaign metrics to marketing leadership and recommend improvementsRequired SkillsBachelor's degree in Marketing, Communications, Business, or related field3-5 years of experience in SEO and email marketing rolesCertifications in SEO (e.g., Google Analytics, SEMrush) and email marketing platforms preferredTraining in digital marketing tools and data analyticsStrong knowledge of SEO best practices and search engine algorithmsProficiency with email marketing platforms and automation toolsAnalytical skills to interpret data and generate insightsExcellent written and verbal communication skillsAbility to manage multiple projects and meet deadlinesFamiliarity with digital marketing compliance standards and regulationsCreative thinking and problem-solving abilitiesWe are seeking a motivated Marketing Specialist with expertise in SEO and email campaigns to join our dynamic team.
The idóneo candidate will have 3-5 years of experience in digital marketing, a strong understanding of search engine algorithms, and proven success in designing and executing email marketing strategies.
This role offers the opportunity to drive impactful marketing initiatives that increase brand visibility and customer engagement.
If you are analytical, creative, and results-driven, we encourage you to apply.

📌 Marketing Specialist (Monterrey)
🏢 Relay Human Cloud
📍 Monterrey