Innovate to solve the world's most important challengesSr Marketing Automation SpResponsibilities include managing our Marketo instance structure, leading any strategic Marketo related projects, being a go-to Marketo expert for the business, optimizing program execution by implementing efficiencies such as templates, implementing more complex functionality for nurture campaigns, optimizing our usage of forms, iterating on our lead scoring framework, developing KPI's to show our growth and improvement, and being a primary contact for any issues that arise in the system.KEY RESPONSIBILITIES- Develop and execute marketing campaigns using the Marketo platform- Optimize lead generation and nurturing processes to drive high-quality leads- Collaborate with cross-functional teams to align marketing strategies with business objectives- Analyze campaign performance and provide insights for continuous improvement- Stay up-to-date with industry trends and best practices in digital marketing- Lead key projects to improve the Marketing Automation functionality available to the Customer Marketing team, improve our lead management process and automation, and simplify and scale current systems.
- Drive integral Marketing Automation standards and best practices across the organization, working with marketing teams in different businesses and regions.




- Maintain all operational programs and ensure that all programs and processes in Marketo are compliant with current data privacy regulations such as GDPR, CANSPAM, CCPA, etc.- Facilitate the transformation from one-off campaigns to an ecosystem of automated nurture campaigns for our Customer Marketing and e-commerce teams.
- Diagnose issues with the Marketing Automation process in Marketo and develop effective solutionsYOU MUST HAVE- Proven experience of at least 3+ years in Marketo platform management- Marketo Certified Expert or Professional.
- Strong knowledge of digital marketing strategies and best practices- Proficiency in marketing automation platforms and CRM systems- Excellent analytical and problem-solving skills- Advanced EnglishWE VALUEBachelor's degree.
- Ability to manage multiple projects across a complex organization.
- Experience developing Marketing Automation programs at an enterprise level.
- Strong communication and presentation skills; able to lead and drive complex projects between IT and Sales/Marketing.
- Ability to work in cross-functional teams across a geographically dispersed organization.Additional Information- ** JOB ID**:req******- ** Category**:Marketing- ** Location**:Av.Santa Fe No 94,Torre "A" piso 1,Mexico City,CIUDAD DE MEXICO,*****,Mexico- Exempt

📌 Sr Marketing Automation Specialist (Xico)
🏢 Honeywell
📍 Xico