OverviewWe are seeking an experienced Marketing Manager/Director to lead the marketing function for Mexico.This role will be responsible for local market strategy, campaign execution, team leadership, and agency management.
The successful candidate will act as the key marketing leader in Mexico and serve as the bridge between local market needs and global brand objectives.The adecuado candidate combines strategic thinking with strong execution capabilities and has experience building brands in highly competitive consumer-facing industries.Key ResponsibilitiesMarket LeadershipLead marketing initiatives and brand growth in Mexico.Develop local marketing plans aligned with business objectives.Identify market opportunities, consumer trends, and competitive threats.Act as the primary marketing representative for the Mexico market.Campaign ManagementLead planning and execution of integrated marketing campaigns.Coordinate cross-functional initiatives involving brand, social, influencer, PR, partnerships, and performance marketing.Ensure campaigns are localized effectively while maintaining brand consistency.Team ManagementManage and develop the local marketing team, including:Social Media ManagerPR & Consumer Insights ManagerCreative DesignerSet clear goals, monitor performance,



and support professional development.Agency ManagementManage relationships with local marketing agencies and external partners.Evaluate agency performance and ensure delivery against objectives.Optimize resource allocation and marketing effectiveness.Consumer & Competitive IntelligenceMonitor consumer behavior and market developments.Work closely with the PR & Consumer Insights Manager to identify opportunities and risks.Translate market insights into actionable marketing strategies.Stakeholder ManagementCollaborate closely with HQ marketing, product, operations, and leadership teams.Provide regular market updates and business recommendations.Ensure alignment between local execution and regional objectives.RequirementsRequired6–10 years of marketing experience.Experience leading integrated marketing campaigns.Experience managing teams and agencies.Strong understanding of digital marketing, social media, influencer marketing, and brand building.Excellent leadership and communication skills.Native Spanish proficiency and professional English proficiency.PreferredExperience in fintech, consumer finance, banking, technology, or high-growth startups.Experience launching or scaling consumer brands.Familiarity with regulated industries.Success MetricsBrand awareness growth.Campaign performance and effectiveness.Share of voice and brand sentiment.Team performance and development.Marketing contribution to business growth.

📌 Marketing Manager / Director (México)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 México