Job Description
We are seeking a Marketing and Client Communications Specialist who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients. The idóneo candidate will bring expertise in China’s unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.

Job Responsibilities
Digital Strategy & Campaign Management

Implement integrated content strategies across WeChat Official Accounts , RedNote , and China search engines .

Plan and manage WeChat and search marketing campaigns to enhance client visibility and engagement.

Support paid media strategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.

Conduct regular social listening , competitor benchmarking, and trend analysis to identify new opportunities.

Assist in proposal creation and campaign ideation for both ongoing and prospective clients.

Client Relationship Management

Act as the main point of contact for English‑speaking publishing clients and academic societies with a presence in China. Lead culturally sensitive communications, align on expectations, and maintain strong feedback loops. Support regular performance reporting and proactively manage client needs.

Stakeholder Coordination & Project Execution

Collaborate with content teams, designers, PPC agencies, and vendors to ensure smooth project delivery. Manage WeChat operations, support events, and continuously improve internal workflows for better agility and results.

Quality & Performance Management

Monitor campaign performance and client feedback to drive improvements. Ensure all deliverables meet high standards of quality and timeliness, and quickly resolve any issues to maintain client satisfaction.

Qualifications and Prerequisites
Qualifications & Pre‑requisites

3+ years of relevant digital marketing experience with a focus on China market .





Proven experience in managing WeChat Official Accounts , RedNote , search engine marketing .

Experience working with international publishing , academic , or education sectors is a strong plus.

Familiarity with China PPC/SEM strategies and social media ecosystem .

Knowledge of academic publishing cycles and society engagement models preferred.

Experience with marketing automation tools is an added advantage.

Essential Skills

Digital marketing expertise : Proven track record in managing China-focused digital marketing campaigns, including WeChat Official Accounts , RedNote , search engine marketing (Baidu/Bing), and paid media.

Communication skills : Full professional fluency in English and Chinese (written and spoken). Excellent interpersonal and cross‑cultural communication abilities.

Additional Information
If you are among the qualified candidates, one of our recruiters will contact you on email with further details.

About CACTUS
Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI‑driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting‑edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.

Awards and Recognition

Employers of the Future, 2024

Excellence in Employer Branding (Gold), 2024

ISO 17100 certification for translation services, 2024

Future of Workplace Disruptor, 2023

Top 100 Companies for Remote Jobs (Ranked #14), 2023

Three‑star “Eruboshi” certification, 2023

India’s Best Workplaces™ for Women (Top 100), 2022

Quartz’s Best Companies for Remote Workers, 2022

HR Asia’s Best Companies to Work for in Asia, 2022

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📌 Marketing and Communications Specialist - 1 year Contact (Monterrey)
🏢 Cactus Communications
📍 Monterrey