**Company**: Petra Brands
**Location**: Remote (General)
**Role Type**: Freelance, Contract, or Full-Time
**Role Summary**
Petra Brands is seeking a high-caliber **Direct Response VSL Editor** specialized in crafting video sales letters that convert.
We aren't looking for someone to simply "assemble footage"; we need a visual storyteller who understands the mechanics of persuasion, retention, and consumer psychology.
**Core Responsibilities**
- **End-to-End VSL Production**: Edit compelling VSLs and video sales assets using scripts, voiceovers, UGC, stock footage, and AI-generated visuals.
- **Conversion Focus**: Integrate visual proof, product demonstrations, and dynamic captioning to reinforce the sales message and build credibility.
- **Iterative Optimization**: Create multiple versions of hooks, intros, and CTAs for A/B testing; adapt edits based on performance data and media buyer feedback.
- **Collateral Asset Creation**: Produce VSL cutdowns, landing page videos, and testimonial compilations to support the broader performance marketing funnel.
- **Direct Response Expertise**:



Proven experience editing long-form VSLs or performance-driven video funnels.
You understand the flow of a sales message (Hook Agitation Solution Proof Offer CTA).
- **Exceptional Editorial Judgment**: The ability to explain _why_ a certain cut, b-roll selection, or music choice was made to drive a specific emotional or behavioral response.
- **Retention Mastery**: Sophisticated skills in pacing and visual variety to ensure viewers don't "drop off" during long-form content.
- **Portfolio of Proof**: A robust portfolio featuring actual VSLs or sales videos (please include context on the brand, funnel type, and performance results where possible).
**Strongly Preferred**:
- Background in health, wellness, beauty, pet care, or lifestyle categories.
- Strong skills in motion graphics, dynamic subtitling, and AI-assisted editing tools.
- You are motivated by results and comfortable working within a base + performance bonus compensation structure.

📌 Direct Response Vsl Editor (Xico)
🏢 Petra Brands
📍 Xico