Marketing Operations Specialist (Project only for 6 months) – IN MEXICO
Supports the day‑to‑day execution of marketing operations by ensuring campaigns, lists, and data are accurately set up and maintained across marketing and CRM systems. Working closely with the Marketing Team, this role ensures that marketing activities are properly configured, tracked, and ready for reporting. The role is highly detail‑oriented and execution‑focused, playing a critical part in keeping marketing programs running smoothly, on time, and with clean data. This is an adecuado position for an early‑career professional looking to build strong foundations in marketing operations, CRM systems, and B2B demand generation.

Key Duties and Qualifications

CRM & Data Operations

Create, update, and maintain marketing records in CRM (campaigns, members, custom fields, tracking fields)

Upload and manage lead and contact lists, ensuring correct formatting, field mapping, and data quality

Perform routine data hygiene tasks (de‑duplication, validation, basic enrichment checks)

Flag data issues, inconsistencies, or upload risks to its manager before execution

Ensure compliance with opt‑in, consent, and basic data governance rules as defined by the organization

Support the operational setup of marketing campaigns in CRM and marketing automation tools

Create and maintain campaign structures (parent/child campaigns, naming conventions, tracking codes)

Configure campaign settings needed for reporting and attribution (statuses, member types, source fields, budgets…)

Assist campaign owners with operational requirements and deadlines to ensure timely launches

Configure and support webinars and virtual events using tools such as GoToWebinar

Set up registration forms,



confirmation emails, reminders, and attendance syncing with CRM/marketing automation

Ensure attendee and engagement data flows correctly into CRM for follow‑up and reporting

Coordinate with campaign owners to validate lists, links, and tracking prior to launch

Create and manage tracked URLs (UTMs, redirects, short links) for marketing activities

Maintain documentation of URLs and tracking conventions to ensure consistency across campaigns

Validate links and tracking prior to campaign launch to avoid reporting gaps

Use Wrike to create, update, and track marketing operations tasks (list uploads, campaign setup, webinar configuration)

Maintain accurate task status, due dates, and documentation in line with established workflows and blueprints

Flag blockers, delays, or missing inputs early to Manager and stakeholder

Follow documented marketing operations processes and checklists

Contribute to maintaining clear, up‑to‑date operational documentation (how‑to guides, templates)

Support continuous improvement by suggesting small process enhancements or efficiency gains

Escalate risks, errors, or inconsistencies early to prevent downstream issues

Stay updated on emerging marketing technology, marketing automation trends and new best practices; recommend evolutions to enhance current capabilities





Propose and deliver improvements that increase efficiency, scalability, and revenue impact

Contribute to broader marketing operations initiatives by sharing best practices across stakeholders

1-3 years of experience in marketing operations, demand generation support, marketing coordination, or business analytics

Hands‑on experience working with a CRM and/or marketing automation platform required

Experience uploading, managing, and validating lead or contact lists required

Excellent command of the English is mandatory (bilingual)

Basic understanding of B2B marketing campaigns and lead lifecycle concepts

Bachelor’s degree or equivalent diploma preferred but not required (Data Analytics, Information Systems, Engineering, or related fields…). Demonstrated hands‑on experience with CRM, marketing automation, or campaign operations may substitute for formal education with a minimum of 5 years of relevant and recent experience

Experience with HubSpot, Salesforce, or similar platforms

Familiarity with UTM tracking and basic campaign attribution concepts

Knowledge of analytics and reporting tools (e.g., Salesforce dashboards, Power BI, Tableau, or similar) is a plus

Interest in growing toward a Marketing Operations or Revenue Operations career path

High attention to detail and data accuracy

Comfort working with structured data

Ability to follow processes precisely while managing multiple requests

Collaborative mindset and good collaboration capabilities

Strong organizational and follow‑through skills

Process‑driven and comfortable with checklists

Curious, eager to learn, and receptive to feedback

Reliable collaborator who escalates issues early

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📌 Marketing Operations Specialist (Ciudad de México)
🏢 Turtle Trax
📍 Ciudad de México