Edgewell is a general team of over 6,000 visionaries, doers and makers.
Our secret is people, and we have an inspiring and collaborative global force of them.
Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful.
Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.The Sr Manager Customer Marketing & Category is responsible for leading the Customer Marketing agenda across the assigned cluster, ensuring the effective translation of brand and category strategies into winning channel, customer, and point-of-sale execution.
This role acts as a strategic bridge between Brand Marketing, Sales, and Finance, driving profitable and consistent growth.The position leads to the adaptation of brand strategies to different channels and customers, developing customer and channel plans that maximize shopper impact, improving execution excellence at POS, and accelerating sell-out.
A core accountability is the management and optimization of deflator (trade investment), ensuring efficient use of resources to deliver and improve net sales and profitability.The Sr.
Manager provides leadership to the Customer Marketing team within the cluster, builds strong collaboration with key customers and internal stakeholders, and uses insights, analytics, and ROI measurements to continuously refine plans and elevate commercial performance.Key ResponsibilitiesTranslate brand strategy into channel and POS executionAdapt regional and local brand strategies to local market realities, channels, and customer needsDefine clear activation guidelines by channel (Modern Trade, Traditional Trade, Drug&Pharma;, Tourism, Proximity, eCommerce)Ensure consistent brand positioning while allowing flexibility for customer-specific executionLead annual and quarterly customer marketing planning aligned with brand prioritiesDevelop customer and channel strategiesBuild channel and customer strategies that drive category growth and shopper conversionIdentify growth opportunities by channel, format, and key customersDefine assortment, pricing, promotion, and merchandising principles by channelSupport Joint Business Plans (JBPs) with key customers through differentiated activation plansDeflator ownership and optimizationOwn the trade investment budget and allocation by channel and customerDefine clear guardrails, investment principles, and ROI targetsTrack, analyze,



and optimize promotional effectiveness and spending efficiencyEnsure delivery of the deflator through disciplined planning and executionPartner with Commercial Control & Finance to ensure transparency, governance, and post-evaluationPromotional strategy and in-store activationDefine promotional strategy, mechanics, and calendars aligned with brand and customer objectivesLead the design of impactful in-store visibility, merchandising, and shopper activationEstablish execution standards and KPIs to ensure excellence at POSContinuously improving activation effectiveness through testing and learningCross-functional collaborationAct as the key interface between Brand Marketing, Sales, Finance, and Supply ChainAlign commercial priorities, timelines, and resources across functionsSupport Sales teams with clear customer stories, tools, and execution frameworksEnsure customer marketing plans are operationally feasible and financially soundInsights, analytics, and performance managementLeverage shopper, customer, and category insights to guide strategy and executionEstablish KPI frameworks to track sell-in, sell-out, execution, and ROILead post-promotion and post-investment reviews to drive continuous improvementPromote a data-driven mindset within the Customer Marketing teamTeam leadership and capability buildingLead, coach, and develop the Customer Marketing team across the clusterSet clear objectives, priorities, and performance expectationsBuild capabilities in shopper marketing, trade investment management, and analyticsFoster a culture of accountability, collaboration, and continuous improvementKPIsFinancial profitabilityNet sales vs planGross and contribution marginsDeflator delivery aligned to targetPromotional efficiencyCommercial execution & growthSell-out growth by channel and key customersMarket share and category shareDistribution metrics (numeric and weighted)Shopper & POS excellenceIn-store visibility and merchandising compliancePromotion effectiveness (uplift vs. baseline)Customer & channel performancePeople & capabilityTeam performance vs.



objectivesCapability development progress (shopper, trade, analytics)Engagement and retention of key talentProfessional Experience3+ years as Customer Marketing or Trade Marketing National Manager in FMCG.10+ years of experience in Customer Marketing, Trade Marketing, Commercial, or related roles within FMCG or consumer goodsProven experience leading Customer Marketing at a regional, cluster, or country levelStrong background in translating brand strategies into channel and customer executionDemonstrated ownership of trade investment budgets and delivery of deflator and margin targetsExperience working closely with Sales, Brand Marketing, and Finance in complex matrix organizationsTrack record of managing Joint Business Plans with key customers and modern trade retailersExperience across multiple channels (MT, TT, E-commerce, On-the-Go)Analytical & Insights CapabilitiesAdvanced capability in analyzing sales, shopper, and promotional data to drive decisionsExperience with post-promotion analysis, investment modeling, and performance trackingComfortable working with ambiguity and making data-driven trade-offsStrong planning, prioritization, and problem-solving skillsLeadership & CollaborationProven leadership experience, including coaching and developing high-performing teamsAbility to lead through influence in matrix and cross-functional environmentsStrong communication and storytelling skills to align stakeholders behind customer plansChange leadership mindset with a focus on continuous improvement and capability buildingEducation & Other RequirementsBachelor's degree in business, Marketing, Economics, or a related field; MBA preferredStrong proficiency in EnglishWillingness to travel within the cluster as requiredFor more Information About This Joyful Company, Visit#INTEdgewell is an equal opportunity employer.
We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead.
We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.
We listen deeply and speak directly to create an environment that's open to difference.
We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

📌 Sr. Manager, Customer Marketing & Category (Xico)
🏢 Edgewell Personal Care Brands
📍 Xico