About the CompanyOur client is a fast-moving marketing agency that works exclusively with outdoor living contractors across the U.S. Their clients include businesses in areas such as pergolas, turf, pools, outdoor kitchens, and similar home improvement services.The agency focuses on generating leads through Facebook and Meta paid ads, supporting the full funnel through lead generation, qualification, and appointment-setting support.
Their goal is to help clients get qualified appointments so they can focus on closing deals.About the RoleThey are looking for a highly proactive Meta Ads Media Buyer to take ownership of a portfolio of accounts and drive lead generation performance.
This is a hands-on role for someone who can think strategically, make decisions independently, and manage performance without needing constant supervision.The person in this role will be responsible for building, testing, optimizing, and scaling Meta campaigns, while also collaborating closely with the creative team to shape ad direction and improve results.
They are looking for someone who is accountable, sharp, hardworking, and confident managing a meaningful number of accounts with full ownership.ResponsibilitiesManage multiple Meta ad accounts independentlyBuild, launch, test, optimize, and scale paid social campaignsAnalyze performance and decide what to scale, improve,



or stopMonitor key metrics such as cost per lead and cost per booked appointmentUnderstand campaign performance beyond lead volume, including downstream conversion qualityDevelop campaign strategy and define creative direction for adsWrite content and creative briefs for video editorsReview ad creatives and decide what should go liveCollaborate with internal team members including the CSM, founder, and creative teamSupport funnel performance through basic work related to landing pages or GoHighLevel funnels when neededRequirementsHands-on experience running Meta ads for lead generationExperience managing campaigns for local service businesses or similar performance-driven service modelsAbility to independently manage multiple accounts and prioritize where attention is needed mostStrong understanding of performance metrics, especially cost per lead and cost per appointmentAbility to diagnose account issues quickly and identify what to test firstStrong communication and organizational skillsAbility to work full-time aligned with EST hours, Monday to FridayNice to HaveExperience with GoHighLevelExperience with landing pages or lead generation funnelsPrevious exposure to contractor, home services, or similar local business verticalsBenefitsThis is an opportunity to join a lean, high-performance team that values ownership, proactivity, and strong execution.100% Remote work in LATAM-friendly hours.

📌 Meta Ads Media Buyer (Xico)
🏢 Workana
📍 Xico