We're looking for aSocial Media Specialistto own organic content and execute the founder-led social strategy for a fast-moving digital health startup.
You will script, edit, and post short-form content primarily on Instagram, with the same content cross-posted to TikTok, YouTube, and Facebook.
You will also manage community engagement in comments, run Meta ad experiments, and use AI tools as a core part of how you work every day.This is an organic-first role.
The primary focus is executing a consistent, high-quality content cadence that matches the tone of the brand and its community of adults aged 30 to 45 dealing with chronic health conditions.
Content quality here is not about heavy production — it is about authenticity, consistency, and the kind of mature, trustworthy voice that resonates with people who have been let down by the healthcare system.
If you are AI-native, data-driven, and have a demonstrated track record of growing organic social with real results, this role is a strong fit.Why You'll Want to JoinYou will be paid inUSD(bi-monthly: every 15th and 30th)Paid Time Offin accordance with company policyObservance ofHolidaysper company guidelines100% remote setupso you can work wherever you're most productiveWork inside a digital health startup with a mission-driven product and a highly engaged 10,000+ member communityHigh-ownership content role with direct impact on brand growth and community engagementWhat You'll Work OnFounder-Led Organic ContentScript, edit, and post founder-led short-form content on Instagram as the primary platformCross-post the same content to TikTok, YouTube, and Facebook consistentlyWarm up and grow the founder's social accounts through consistent posting and active engagementEngage with users in comments to build community and maintain a responsive, authentic brand presenceMatch the tone and voice of the brand and its audience — mature, trustworthy, and real,



not performative or over-producedMeta AdsRun Meta ad experiments to test messaging and content performanceResearch winning competitor content and use findings to inform ad creativeScript, edit, and manage ad creative from brief through to launchAnalyze ad performance and report on results with clear, actionable insightsAI-Native WorkflowUse AI tools including Claude and other platforms as a core part of daily workflow, not as an afterthoughtApply AI to speed up scripting, content ideation, performance analysis, and reportingContinuously identify ways to use AI to move faster and produce better outputPerformance Tracking and ReportingTrack organic content performance across platforms and report on engagement, reach, and growthMeasure the performance of ad experiments and attribute results clearlyUse data to make informed decisions about content direction and cadenceWhat You BringProven track record in organic social media content with demonstrated results across Instagram and TikTokStrong short-form video scripting and editing skills with the ability to produce content that matches an established brand voiceGenuinely AI-native — you use Claude, ChatGPT, or similar tools daily to work faster and produce better outputAnalytical and data-driven with the ability to measure content performance and attribute results accuratelyExperience running Meta ad campaigns including creative testing and performance analysisMature content sensibility with the ability to write and produce for an adult audience aged 30 to 45 without defaulting to trend-chasing or over-produced aestheticsDemonstrated results in previous roles — you can show what you built and what it didFull-time availability and the ability to maintain a consistent posting cadence independentlyNice to HaveExperience in digital health,



wellness, or a mission-driven consumer brandFamiliarity with community management across health or chronic condition audiencesExperience with UGC creator sourcing or influencer coordination (not a current priority but useful long-term)Background in founder-led content strategy or personal brand buildingHow to ApplyPlease include:Yourupdated resumeAportfolio link or examplesshowing organic social content you have created and the results it produced across Instagram or TikTokAshort Loom video (1 to 2 minutes)introducing yourself, walking through one piece of organic content you are proud of, and describing how you used AI tools in your workflow to produce or distribute itOnly candidates who submit both a portfolio and Loom video will be moved to the next step of the hiring process.If you are AI-native, produce content that actually connects with real people, and can show results from your previous work, this role gives you the ownership and the mission to do your best work.Application Process OverviewApplication Process OverviewOur comprehensive selection process ensures we find the right fit for both you and our clients:Initial Application- Submit your application and complete our prequalifying questionsVideo Introduction- Record an video introduction to showcase your communication skills and work experienceRole-Specific Assessment- Complete a homework assignment tailored to the position (if applicable)Recruitment Interview- Initial screening with our talent teamExecutive Interview- Meet with senior leadership to discuss role alignmentClient Interview- Final interview with the client team you'd be supportingBackground & Reference Check- Professional reference verificationJob Offer- Successful candidates receive a formal offer to join the teamEach stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations.
We'll keep you informed throughout the process and provide feedback at each step.

📌 Social Media Specialist (Ai-Native) (Xico)
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📍 Xico