**Summary**:Responsible for designing and optimizing the use of Salesforce Data Cloud to enable real-time, data-driven marketing experiences.Ensures unified, compliant, and actionable data fuels E360 use cases, flows and insights.
**About the Role**:**#LI-Hybrid****Location**: Mexico CityResponsible for designing and optimizing the use of Salesforce Data Cloud to enable real-time, data-driven marketing experiences.Ensures unified, compliant, and actionable data fuels E360 use cases, flows and insights.
**Key responsibilities**:- Define data needs and use cases for marketing automation- Configure data streams, insights, and personalization enablers- Ensure data governance, consent, and compliance- Support platform enablement through demonstrations and hands-on sessions- Identify the data needs and conduct data mapping to support use cases that have already been defined by the Experience Architect- Support ongoing platform optimization and enhancements**Essential requirements**:- 7-10+ years in data architecture or Salesforce ecosystem roles- Strong expertise in Salesforce Data Cloud and identity resolution- Familiarity with Marketing Cloud and Audience Segments- Skilled in APIs, data modeling,



and ETL processes- Knowledge of General Data Protection Regulation (GDPR), HIPAA, and data governance practices- Salesforce certifications (e.g., Data Cloud Consultant) a plus**Collaboration & Soft Skills**:- Systems thinker who links data architecture to marketing goals- Communicates technical ideas clearly to business stakeholders- Problem-solver with strong troubleshooting abilities- Collaborative and agile team contributor- Detail-oriented with a focus on scalable solutions**Commitment to Inclusion**Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.DivisionUSBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Alternative Location 1Dublin (NOCC), IrelandAlternative Location 2Hyderabad (Office), IndiaFunctional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo**Accessibility and accommodation**:Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

📌 Data Cloud Platform Expert (Marketing) (Xico)
🏢 Novartis
📍 Xico