As the Growth Marketing Manager, you will sit within the Marketing organization and own the programs that accelerate acquisition, activation, and conversion across Infoblox's growth motions.PLG is a key part of this story—but not the whole story.This role is built for a growth thinker who can design experiments, run lifecycle programs, optimize full‐funnel performance, and connect product signals to commercial outcomes.Your initial focus will center on Threat Defense and Universal Asset Insights (UAI)—the first Infoblox offers entering a PLG motion.You'll build the marketing programs that make those self‐serve journeys convert, activate, and expand.At the same time, you'll bring a broader growth lens to how we acquire and retain across all our go‐to‐market surfaces.You will partner closely with Product, Engineering, Marketing Operations, RevOps, and Product Marketing—bringing the marketing‐side creativity, rigor, and execution that turns signals into pipeline.What You'll DoGrowth Strategy & Full‐Funnel OwnershipOwn acquisition, activation, and conversion marketing across PLG and broader growth motions—thinking in full‐funnel systems, not isolated campaignsDevelop and execute multi‐channel growth programs spanning paid media, SEO, lifecycle, CRO, and community—prioritizing channels by impact, not habitTranslate data, user behavior, and market signals into testable growth hypotheses and clear program decisionsDefine the go‐to‐market approach for new audience segments or motion expansions as Infoblox's PLG scope grows beyond its initial offersPLG & Self‐Serve JourneysDesign and optimize self‐serve journeys for Threat Defense and UAI—from first CTA through trial signup, onboarding, activation, and lifecycle follow‐upAlign paid media, website conversion, and lifecycle programs to product‐led journeys so Marketing is optimizing toward activation and qualified pipeline, not just form fillsIntegrate AI‐powered personalization into self‐serve journeys (dynamic content, next‐best‐action recommendations, and adaptive onboarding flows) to increase engagement and activation ratesPartner with RevOps, Sales, and Product on PQL strategy— U201cregular threshold definition, feedback loops, and marketing alignment to routing and follow‐up U201dBuild lifecycleprograms across email, retargeting, and in‐context journeys to improve activation, time‐to‐value, and conversion for early PLG cohortsLead structured experimentation and CRO practice across paid entry points, web conversion surfaces, signup flows, onboarding prompts, and lifecycle messagingRun tests with clear hypotheses,



documented learnings, and recommendations that inform both current programs and future motion designUse behavioral data and funnel analysis to identify friction, surface activation triggers, and prioritize where experiments will move the needle mostMeasurement & ReportingOwn growth dashboards and recurring reporting across acquisition, activation, PQL creation, and pipeline contribution for the initial PLG scopeDefine and track metrics that connect marketing programs to business outcomes—not just activity metricsProduce clear, stakeholder‐ready readouts that drive decisions at the leadership levelWhat You Bring5–8 years of growth marketing, lifecycle marketing, or demand generation experience in B2B SaaS; exposure to PLG or product‐adjacent marketing motions is a strong plus, not a strict requirementProven ability to design and run multi‐channel programs that span paid acquisition, content, lifecycle, and web—with a track record of improving conversion and pipeline efficiencyStrong experimentation instincts: you know how to build a test, read results honestly, and translate findings into program changesComfortable with product analytics and marketing data environments—you can connect product signals to marketing actions without needing someone to pull the data for youFamiliarity with AI tools and platforms (e.G., predictive analytics, generative AI for content, or marketing automation enhancements) and the ability to integrate them into growth workflowsExperience with CRM and marketing automation platforms (HubSpot, Marketo, Salesforce) and familiarity with how these connect to sales routing and follow‐up workflowsAbility to define segmentation and persona‐level messaging strategies that serve multiple buyer profiles within a single motionStrong analytical thinking and the ability to turn user behavior into growth strategy, program prioritization, and measurable improvementsClear communicator who can present data and strategy to cross‐functional stakeholders and senior leaders without losing the nuanceBackground in cybersecurity, infrastructure software,



or technical B2B SaaS is helpful but not required—intellectual curiosity and the ability to learn a complex product environment are what matterYour Path to ImpactFirst 90 DaysAudit the current marketing and product funnel for Threat Defense in AMS commercial and UAI—web entry points, signup flow, onboarding, lifecycle, and activation gapsEstablish baseline reporting across activation, time‐to‐value, trial progression, PQL creation, and early conversion indicatorsLaunch an initial set of quick‐win experiments to reduce friction in trial signup, onboarding, and activation journeysStand up a pilot experimentation and CRO cadence with clear hypotheses, owners, and measurementSix MonthsOwn PLG dashboards and recurring reporting for the marketing workstream across Threat Defense and UAI, tied to activation, PQL creation, and pipeline contributionImprove activation rates and reduce time‐to‐value through lifecycle, messaging, and conversion optimizationScale the initial PQL motion by aligning marketing programs to behavioral thresholds and sales follow‐up for the defined cohortProduce clear recommendations on where to invest next based on experiment outcomes and channel‐to‐activation performanceBegin identifying growth levers beyond PLG—paid, SEO, referral, community—that can extend the motion's reachOne YearEstablish a repeatable growth marketing operating model for Threat Defense and UAI that improves acquisition quality, activation, and conversion performanceDemonstrate measurable contribution from the marketing workstream to activation, PQL quality, pipeline creation, and revenue efficiencyDeliver a tested experimentation and CRO playbook extensible to future PLG surfaces and growth motionsBe the person the organization turns to when they want to know how growth marketing can unlock a new motion, channel, or audience segmentBenefitsComprehensive health coverage, generous PTO, and flexible work optionsLearning opportunities, career‐mobility programs, and leadership workshopsSixteen paid volunteer hours each year, general employee resource groups, and a "No Jerks" policy that keeps collaboration healthyModern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrationsCharitable Giving Program supported by Company MatchInfoblox is an affirmative action and equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.Job InfoJob Identification ****#J-*****-Ljbffr

📌 Growth Marketing Manager (Xico)
🏢 Infoblox
📍 Xico