The candidate required to represent on managing
Mexico. Client Overview Our client is a globally established
industrial automation and packaging machinery manufacturer
specializing in intelligent paper cup machines and fully automated
container production systems. With strong engineering capabilities, advanced robotics integration, and an expanding international
footprint, the company supports large-scale food packaging
manufacturers and industrial production companies worldwide. Job
Role The Foreign Marketing Specialist will lead localized digital
marketing initiatives and regional brand-building activities across
the market. The role is responsible for executing B2B marketing
campaigns, supporting exhibition and event operations, producing
localized technical content, and strengthening the company's
digital presence. This position requires a highly creative yet
analytical marketing professional with experience handling
industrial, manufacturing, or automation-related products. The
successful candidate will play a key role in transforming complex
machinery solutions into engaging commercial campaigns that support
regional sales growth and dealer network expansion. Key
Responsibilities Execute localized digital and offline marketing
campaigns targeting the industrial and manufacturing sectors.
Manage regional social media channels, website content updates, SEO
optimization, and email marketing activities. Develop localized B2B
marketing materials including brochures, technical presentations, videos, graphics, and case studies. Support planning and execution
of industrial exhibitions, trade shows, technical seminars, and
distributor events. Coordinate closely with regional sales teams
and headquarters to align branding and campaign strategies. Monitor




campaign performance metrics and prepare analytical reports with
optimization recommendations. Maintain consistency of brand
identity across all marketing channels. Conduct market research on
competitors, customer trends, and industrial market developments.
Requirements Bachelor's Degree in Marketing, Communications, Digital Media, Business, or related fields. Minimum 3–5 years of
experience in Digital Marketing, Brand Management, B2B Marketing, or Commercial Marketing roles. Prior experience within the paper
cup machinery, paper container machinery, paper food packaging
machinery, or related paper converting equipment industry is
required. Strong understanding of the paper cup manufacturing
industry, paper food packaging production processes, and related

industrial equipment markets. Proven experience developing

marketing strategies and campaigns targeting manufacturers, distributors, converters, or industrial customers within the paper
packaging sector. Strong capability in multimedia content creation, including video editing, graphic design, presentations, product
catalogs, and technical marketing materials. Good understanding of
SEO, CMS platforms, email marketing systems, digital advertising, and social media management tools. Strong analytical mindset with
the ability to evaluate marketing performance, campaign
effectiveness, lead generation activities, and ROI metrics. Able to
manage multiple projects simultaneously in a fast-paced and
results-driven business environment. Strong communication, presentation, content development, and stakeholder management
skills. Professional fluency in English is mandatory. Mandarin
proficiency would be considered a strong advantage for cross-border

communication and collaboration with international stakeholders.

Job Code: #662

📌 Regional Sales Specialist - Paper Food Packaging Machines -Mexico (Monterrey)
🏢 MatchaTalent
📍 Monterrey