Who We Are
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences.
We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world— with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.
A Day In The Life
The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of our largest paid advertising accounts. He or she is also responsible for the growth of the paid advertising strategists & or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team.
Through the responsibilities outlined below, the Senior Paid Social Strategist plays an integral role in the development of the paid advertising offering and retention of its business.

Responsibilities

Own strategy on 3-5 accounts or $20k MRR minimum
Lead and manage paid advertising strategy and initiatives to achieve success
Spearhead strategic conversations with client and own the paid social client relationship
Tactfully direct and hold your account teams accountable while maintaining a positive environment
Lead and facilitate strategic decision making and pivots




Contribute to development of junior talent through collaboration, example setting, and executing on key mentorship moments
Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
Own performance and strategy with the collaboration of specialists and/or other strategists on allocated accounts

Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge

Contribute to the development and growth of the paid advertising department where applicable

Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared against other channels
Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

1.



5 years of experience in paid digital advertising (paid social advertising background preferred)

Proficiency in Facebook Ads Manager & other emerging social platforms (Tik Tok, Twitter, Pinterest, etc.)
Strong attention to detail and time management skills
Self-starter who thrives in a fast-paced environment
Proactive, organized, and able to work autonomously
Understanding of the online advertising industry and social media
Client communication & public speaking skills
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Proficiency in spoken and written English at an advanced level

Key Performance Indicators

Client Success Rate (hitting client goals)
Account Growth & Retention

Product & Strategy Development

Most Important Things (MITs)

Account Growth & Retention (Results & Sentiment)

Development of paid strategies for partners and department

Equal Opportunity Employer
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences is paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.

Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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📌 Paid Social Sr. Strategist (Ecatepec de Morelos)
🏢 Power Digital Marketing
📍 Ecatepec de Morelos