Company Overview:
DiDi General Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
Team Overview:
The Courier ́s Marketing team is in charge of creating campaigns for all new and existing Couriers to find in DiDi their best partner to increase their earnings and gain flexibility.
Our mission is to drive consideration and share of preference among couriers through insightful communication, delivering the right message at the right time.
We are looking for an analyst that is resourceful and organized.
A true team-player that is proactive and not afraid of taking challenges.
Role Responsibilities:
You will be interacting with stakeholders across Latam from different areas, enriching your knowledge of the business and opening possibilities to understand how a fast-paced company works.
- ** Strategy development & execution.
** Working with our Operations team to develop and execute strategies to drive share of preference and supply,



coordinating with several stakeholders in the Couriers Latam Business.
- ** Campaign management.
** Developing and executing owned media marketing campaigns.
- ** Channel management.
** Becoming an expert in managing our owned channels and working with other stakeholders to plan effective ways to use and optimize these channels for all of our communication strategies to couriers.
- ** Creative asset development & optimization.
** Working with our internal creative teams, presenting briefs, and developing creative assets required to support our communication.
- ** Research & insights.
** Using external and internal sources to find relevant insights that can be translated into powerful messages within our campaigns.
Understanding the needs of our Couriers by implementing surveys from scratch, analyzing data, conducting focus groups, or performing any other type of research.
- ** Processes.
** Generating or upgrading existing processes that can result in greater efficiency, scalability, and better alignment with counterparts of our campaigns.
- ** Measurement & analysis.
** Establishing key performance indicators (KPIs) and tracking the performance of each campaign or project.
Regularly monitoring metrics, preparing reports, presentations, and presenting findings and results to stakeholders, providing actionable recommendations for continuous improvement.
- ** Reporting.
** Documenting in full each marketing initiative,



from planning to execution and results.
Role Qualifications:
- **Background**: Business Administration, Marketing, or Communication major preferred.
- ** Previous experience**: 1+ year in a marketing role executing communication campaigns is preferred.
- ** Communication**: Fluent in both Spanish and English (mandatory) with excellent communication skills and the ability to influence diverse stakeholders.
- ** Strategic Thinking**: Solid strategic marketing thinking to build strategies and solve problems.
- ** Data-Driven & Analytical Thinking**: Strong analytical and numerical skills to frame marketing strategies, understand results, and support proposed approaches.
Results
- and performance-driven, with the ability to make decisions based on data, prioritizing initiatives based on the highest potential impact.
- ** Stakeholder management**: Managing cross-team collaboration with different business areas and business units to successfully develop synergies and innovative strategies.
- ** Creative & Innovative Thinking**: Ability to solve complex problems with the most effective use of resources.
- ** Adaptable & Flexible**: Easy to adapt and flexible towards a multicultural team and constant changes.
- ** Agile**: Ability to work in fast-paced environments, manage simultaneous projects, and work towards short deadlines.
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do.
Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven.
We can better navigate the business landscape strategically by analyzing valuable

📌 Courier Marketing Analyst (Xico)
🏢 Didi Global
📍 Xico