**Summary**:
- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing integral, e implementar planes/proyectos tácticos de apoyo.
**About the Role**:
**Location**: Ciudad de México
Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
**Responsibilities**:
- Prepare content for integrated brand teams and launch teams.
- Responsible for the execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the development of promotional activities in accordance with the internal guidelines of the SOP and the Code of Conduct.
- Monitor and control brand budgets, forecasts and expenses and evaluate the product marketing mix to evaluate profitability and results.
- Identifies area market information and opportunity through customer interactions
- Executes central marketing activities as well as initiated regional marketing activities
- Monitors product performance and external environment using appropriate tools and taking corrective action if necessary to meet business objectives
- Collaborate with Marketing and Medicine teams to maximize activities: - Scout Centers,



KOLs and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each of them within the assigned territory
**Key Performance Indicators**
Local brand managers OR global/regional/local specialists in sub-function within a specific marketing sub-function.
Define product strategy in accordance with local management and global marketing department, and implement supporting tactical plans/projects.
**Work Experience**
- Experience in the Prostate market in Mexico
- Multicultural experience
- Launch management and execution
- Project implementation
**Skills**
Digital Marketing
Marketing strategy
Product strategy
Asset Management
Product marketing
Product lifecycle management (Plm)
Understanding the healthcare sector
Experience in Priority Disease Areas
Commercial Excellence
Operational excellence
Customer orientation
Agility
Influence skills
Negotiation skills
Stakeholder participation
Stakeholder Management
Strategic alliances
Multifunctional collaboration
**Language**
English Proficiency
**Benefits and rewards**
**Commitment to Diversity and Inclusion**
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Division
International
Business Unit
Innovative Medicines
Location
Mexico
Site
INSURGENTES
Company / Legal Entity
MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
**Ajustes de accesibilidad**:

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