**About Trolley**:
Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated powerhousecombining strategy, design, production, and performance analysis to deliver world-class results.
**Who Were Looking For**:
Were hiring a hybrid Social Media Manager + Content Strategist to lead and execute content across our client portfolio. This person will be responsible for transforming podcast content, brand assets, and emerging trends into engaging, platform-specific campaigns. This role is perfect for someone who thrives in both strategic planning and hands-on execution.
You understand what gets attention online and more importantly, how to make it work for different audiences. Youre equal parts strategist and doer, creative and organized, culturally attuned and metrics-driven.
If you follow accounts like Saint Hoax, NowThis, OK Africa, Call Her Daddy, Alok, Amanda Seales, Codie Sanchez, or Garrison Hayes we want to meet you.
**Key Responsibilities**:
**1. Strategy & Editorial Planning**:
- Turn podcast episodes and archive material into content plans
- Build weekly and seasonal content calendars
- Develop rollout plans per platform (IG, TikTok, LinkedIn, YouTube Shorts, etc.)
- Propose 35 angles or content ideas per episode
- Define and follow a clear marketing line aligned with each clients brand pillars, tone of voice, audience, and campaign objectives
- Ensure all content ideas tie back to brand strategy, messaging goals, and positioning
- Lead weekly planning and recap meetings




- Identify trends and insert the brand into cultural conversations in a way that feels relevant and intentional
**2. Execution + Publishing**:
- Write hooks, captions, and CTAs in each brands tone of voice
- Format and schedule content across platforms using Metricool or similar tools
- Execute tagging, mentions, hashtags, and repost strategies
- Manage creative delivery in ClickUp with designers, editors, and producers
- Light editing in Canva or CapCut is a plus
**3.. Performance Tracking & Optimization**:
- Track weekly engagement, reach, and retention.
- Generate biweekly reports on performance and engagement.
- Share key learnings, test results, and underperformance red flags
- Recommend content improvements based on performance data
- Track KPIs like follower growth, video views, profile visits, and engagement rates.
- Share insights in weekly Slack updates and proactively suggest strategic adjustments.
**4. Cultural Monitoring**
- Stay on top of viral formats, memes, and creator trends
- Suggest ways to adapt or remix existing content to trending formats
- Tailor trend content for different industries (crypto, entrepreneurship, culture)
**5. Team Collaboration & Creative Alignment**:
- Work closely with producers, designers, editors, reporting to the producer and project manager.
- Attend weekly team syncs to discuss production goals, feedback, and pivot strategies.
- Provide creative direction to ensure all deliverables match client voice and objectives.
**6.



Asset & Workflow Management**:
- Maintain organized caption libraries, visual assets, and content trackers in ClickUp.
- Ensure podcast and video uploads (RSS/YouTube/Spotify) follow optimized publishing guidelines.
**Key Performance Indicators (KPIs)**:
- ** Audience Growth** Increase followers, impressions, and reach across platforms.
- ** Engagement Metrics** Boost likes, comments, shares, and saves.
- ** Content Quality** Ensure high-performing, on-brand posts across all channels.
- ** Execution Timeliness** Deliver content and campaigns on schedule.
- ** Client Satisfaction** Maintain strong feedback loops and client confidence in strategy.
**What You Bring**:
**Required Skills & Experience**:
- 3+ years in social media management, content strategy, or digital marketing.
- Experience managing brand or creator accounts across platforms
- Strong creative instinct you know a good quote, story, or clip when you see it
- Expertise in Instagram, TikTok, LinkedIn, Facebook, Twitter/X, and YouTube.
- Strong writing skills with a knack for cultural relevance and engagement.
- Proficiency with tools like ClickUp, Canva, Slack, and Metricool (or similar).
- Proven ability to manage calendars, multiple accounts, and high-volume content pipelines.
- Analytical mindset with fluency in performance reporting and data-driven insights.
- Familiarity with Google Analytics, SEO for social, and basic paid media concepts.
- Fluent in English with exceptional communication skills.
**Bonus Points If You**:
- Have experience working with personal brands or creators
- Have a background in marketing, content creation, or design/branding.
- Are comfortable writing for different tones across clients
- Have a genuine inte

📌 Social Media Manager + Content Strategist (Ciudad de México)
🏢 Trolley
📍 Ciudad de México