**Position**: Growth Marketer (Outbound / ABM)
**Location**: Remote - LATAM preferred for time zone alignment
**Type**: Full-Time Contract / Retainer
**About the Role**:
We are seeking a **hands-on Growth Marketer** to design and execute outbound campaigns targeting senior IT decision makers at mid-market companies. The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting.
This is an exciting opportunity to join a fast-paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.
**What You’ll Do**:
- ** Outbound Campaigns**
- Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).
- Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.
- Implement direct mail tactics or creative outreach to secure meetings.
- **Content & Campaign Assets**
- Produce practical, high-value assets (playbooks, guides, checklists) for outreach and nurturing.
- Leverage personalized formats (short videos, one-pagers, briefs) tied to CIO pain points.
- **ABM & Retargeting**
- Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow-ups.
- Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.
- **Optimization & Reporting**
- Track KPIs, attribution, and pipeline impact.
- Continuously test, iterate,



and optimize campaigns based on booked meetings and engagement.
**Must-Have Requirements**:
- Proven **B2B outbound** experience targeting VP/C-level decision makers in mid-market companies.
- Mastery of **LinkedIn automation tools** (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
- Skilled in **data enrichment** (Apollo, Clay, ZoomInfo).
- Familiarity with **ABM / deanonymization tools** (Rb2B, Vector, Clearbit Reveal).
- Advanced English communication skills (spoken & written).
- Independent campaign execution across multiple channels.
**Nice-to-Haves**:
- Prior **B2B SaaS** experience.
- Experience engaging IT leaders/CIOs directly.
- HubSpot knowledge (CRM, automation).
- Experience with AI marketing tools (ChatGPT, Claude, etc.).
**What We Offer**:
- ** Competitive contract compensation**, aligned with experience and skills.
- ** Performance-based bonuses** tied to meeting generation, pipeline impact, and campaign results.
- ** Paid vacation & local holidays** to ensure work-life balance.
- ** Clear career growth path**:
- Opportunity to **own and lead a significant portion of the marketing function** (e.g., Demand Generation).
- Build and manage your own team of freelancers/junior marketers over time.
- Gain exposure working side-by-side with senior leadership (Fractional VP & CMO).
- **Remote flexibility** with stable client assignments.
- Exposure to **cutting-edge outbound, ABM, and AI-powered marketing strategies**.

📌 Growth Marketer - Demand Generation & Outbound Marketing Specialist - Remote (Ciudad de México)
🏢 Roverpass
📍 Ciudad de México