**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- 4 years of work experience in marketing, with a focus on product, growth, performance or lifecycle marketing.
- 2 years of consumer growth experience across marketing or products, including experience with quantitative and qualitative data analysis.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and Portuguese fluently in order to communicate with stakeholders.
**Preferred qualifications**:
- Experience building data models and developing business growth strategies and goals through a data-oriented approach.
- Experience in subscriptions marketing.
- Proven track record of building and scaling global customer marketing programs, leading multidisciplinary teams to grow customer Lifetime Value (LTV) and satisfaction.
- Ability to drive discussions and influence stakeholder to make decisions across multiple levels of the organization.
- Excellent communication skills.
- Excellent process and project management skills with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
**About the job**:
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
The Growth team focuses on strategies and tactics across the entire user funnel to acquire and retain users.




**Responsibilities**:
- Define, socialize, and execute the member marketing strategy, with a specific focus on the 30-90 day member tenure window to drive paid utilization of membership benefits in service of key Retention indicators.
- Define and optimize the critical Member journeys that help Members discover features, nurture new habits and reinforce value throughout their lifecycle in a personalized way, proactively influencing and collaborating with cross-functional teams (Product Management, UX, Data Science, and Engineering) to gain alignment on key growth opportunities.
- Lead the integral rollout and optimization of cross-channel lifecycle campaigns, developing and managing a data-driven testing roadmap to optimize program performance and increase Member engagement.
- Partner with Marketing Tech, Engineering and Data Science to evolve marketing capabilities to deploy robust campaign and channel level measurement frameworks that incremental business impact and streamline go-to-market timelines and costs.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

📌 Retention Marketing Manager, Youtube Music and Premium (Ciudad de México)
🏢 YouTube
📍 Ciudad de México