Functional relationship with: Key Account Managers, Key Account Executives, Logistics, Marketing.

Work zone: Field (daily visits to client stores)

JOB PURPOSE

Ensure flawless execution of the commercial strategy at the point of sale through correct product display, strengthening relationships with store staff, maintaining floor inventory availability, and identifying opportunities that drive sales and improve the consumer experience.

Their main mission is to turn a purchase order into real sales to the end consumer, ensuring the product is visible, available, and correctly presented.

MAIN RESPONSIBILITIES

- Visit assigned stores according to the established route.
- Execute planograms and visual guidelines.
- Maintain brand image standards.
- Ensure the product is correctly labeled.
- Correct improper product placement.
- Improve product presentation.

2. Inventory Management

- Check inventory on the sales floor.
- Locate merchandise in the warehouse.
- Request internal restocking.
- Identify low-turnover products.
- Monitor critical inventory.

3. Commercial Relationships

- Maintain excellent relationships with:
- Store managers
- Department heads
- Warehouse staff
- The goal is to facilitate operations and foster collaboration to increase sales.

Seek opportunities for:

- End caps
- Islands
- Promotional tables
- Mannequins
- Temporary displays
- Additional space
- Negotiating directly with store operations.

5.



Commercial Intelligence

Gather information on.

Competitors

- Prices.
- Promotions.
- Shelf space.
- New brands.
- POP material.

Market

- Trends.
- Consumer preferences.
- Best-selling products.
- Staff feedback.

6. Commercial Support

- Launches
- Store openings
- Promotions
- Hot Sale
- Special events

7. Training

- Differentiators.
- Technical features.
- Brand history.

DAILY RESPONSIBILITIES

Each visit must include, at minimum:

- Check warehouse.
- Restock the floor.
- Take photographs.
- Identify opportunities.
- Speak with the manager.
- Speak with sales staff.
- Log issues.
- Report on competitors.

KPIs

Execution

Display

- Number of special displays obtained.
- Additional space won.
- POP material installed.
- % floor availability.
- Restocks completed.
- Products recovered from the warehouse.

Commercial

- Sell-through increase.
- Increase in units displayed.
- Increase in brand space.
- Campaign compliance.
- Competitor reports.
- Price reports.
- New products identified.

COMPETENCIES

Technical

- Retail.
- Planograms.
- Excel.
- CRM.
- Commercial photography.

Soft Skills

- Negotiation.
- Results orientation.
- Organization.
- Planning.
- Autonomy.
- Persistence.
- Proactivity.

ADECUADO PROFILE

Education

Bachelor's degree or technical program in:

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📌 Trade Marketing Executive (Naucalpan de Juárez)
🏢 Maxima Apparel
📍 Naucalpan de Juárez