Performance Marketer (Part-Time | Paid Search Focus)

Your Role:

We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The General Talent Co.

This is a part‑time, internal role focused primarily on Paid Search (Google Ads) , while also supporting broader paid media efforts across Meta, LinkedIn, and emerging platforms.

Your mission: scale our candidate acquisition engine by running full‑funnel campaigns that convert top‑tier marketers into applicants.

Responsibilities:

- Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search) , while supporting Meta and LinkedIn channels

- Own keyword strategy, bidding, and search intent optimization to drive high‑quality candidate acquisition

- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach

- Own the full lifecycle of paid campaigns : targeting, creative briefing, testing, optimization, and reporting

- Work closely with our creative and content teams to develop and iterate on high‑performing ad assets

- Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions

- Develop insights from campaign data and translate them into actionable improvements

- Stay up to date with platform changes, ad formats, algorithm shifts,



and best practices

- Continuously A/B test headlines, creative, landing pages, and calls‑to‑action to improve conversion

- Build and manage performance dashboards to communicate metrics with the leadership team

Requirements:

- 3–6 years of hands‑on experience running Google Ads (Paid Search) campaigns, with additional experience in Meta and/or LinkedIn.

- Strong understanding of keyword research, match types, bidding strategies, and search intent.

- Proven track record of optimizing campaigns across the funnel , improving conversion and lowering CPL.

- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.

- Comfortable managing and scaling paid budgets across multiple platforms.

- Experience collaborating with creatives to shape high‑converting ad assets.

- Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.

- Highly autonomous, organized, and comfortable in a remote‑first environment.

- Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.

- Bonus: Experience in lead generation or B2B performance marketing.

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📌 Performance Marketer (Part-Time | Paid Search Focus) (Ciudad de México)
🏢 The Global Talent
📍 Ciudad de México