Lead,Mktg,Plan & Commercial,Air Care,P3-II

As Associate Manager, Marketing Commercialization – Air Care, you will serve as the Senior Brand Manager for a strategic portfolio of Glade segments in Mexico. You will own the end-to-end brand strategy, P&L; performance, innovation pipeline, and integrated communication strategies for your portfolio, driving profitable growth through market share expansion, successful New Product Development (NPD) launches, and consumer-centric brand building. Reporting to the Marketing Manager, Air Care & Home Storage, you will work closely with regional and integral teams, as well as cross-functional partners, to translate consumer insights into winning strategies, deliver commercial excellence through flawless commercialization, and strengthen the brand to drive sustainable business results.

Key Responsibilities

Brand & Business Leadership

- Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
- Deliver sustainable business growth by achieving market share, sales,



profitability, and brand equity objectives.
- Own the P&L; for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
- Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building

- Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
- Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
- Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
- Leverage consumer, shopper, and digital insights to conti

📌 Lead,Mktg,Plan & Commercial,Air Care-II (Ciudad de México)
🏢 S. C. Johnson u0026 Son
📍 Ciudad de México