Job Responsibilities1.
Graphic Ads CopywritingGain deep insights into local users' credit and consumption pain points, and write highly impactful, high-CTR image ad copy.Extract localized selling points and identify innovative, breakthrough creative angles.2.
Video Ads ScriptwritingResponsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second "gold hook" to ensure low drop-off rates.Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance.3.
Cinematic StoryboardingAble to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences.RequirementsLocal Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology.Professional Experience:



At least 3+ years of experience in an advertising agency or in performance ad planning/copywriting within the Fintech industry.Copywriting Mastery: Outstanding writing skills, adept at writing highly persuasive, impactful, and call-to-action-driven ad copy that directly addresses user pain points.Cinematic Storyboarding: Able to independently write and develop visual storyboards.Additional InformationExperience: 3+ years of relevant experience.Language Requirements: English as a working language for daily cross-border collaboration.Portfolio: A personal portfolio is mandatory upon submission.
The portfolio must contain at least 1-2 high-performing graphic ad copies or video scripts written independently, backed by presente performance data/metrics.

📌 Copywriter (Xico)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 Xico