04 ago
|
Plata Card
|
México
We're looking for a highly operational and data-driven
Digital Media Buyer / Analyst
who enjoys working directly on platforms, dashboards, and continuous optimization. This role is critical to executing digital campaigns, generating performance insights, and transforming data into actionable learnings.
This is a
hands-on position
where operating platforms is a must. Beyond execution, we're looking for someone curious, analytical, and eager to keep learning new tools in an environment where experimentation and data are core to decision-making.
Challenges that await you:
Execute, monitor, and optimize digital campaigns across
Google Ads, Meta Ads, Amazon Ads
, and programmatic platforms (DSP).
Operate platforms directly, managing budgets, pacing, bids, audiences, and creatives on a daily basis.
Build, maintain, and improve
performance dashboards
, tracking cost, conversion, efficiency, and delivery metrics.
Analyze audience and performance data to identify trends, insights, and optimization opportunities.
Collaborate on
attribution models, funnel analysis
, and incremental lift evaluations.
Apply best practices in
creative formats, targeting, and platform setup
, combining first-party data with platform signals.
Support the execution of
A/B tests, experiments
, and structured performance reporting for leadership.
Work closely with Data and Creative teams to close the loop from
insight → execution → learning
.
What makes you a great fit:
1–3 years of experience
in digital media buying, performance marketing, or campaign optimization.
Strong
hands-on experience operating platforms
(must-have):
Google Ads
Meta Ads
Amazon Ads (plus)
Strong numerical and
analytical mindset
, comfortable working with metrics and performance data.
Ability to work with
dashboards, structured reporting, and performance analysis
.
Very operational profile, comfortable executing, testing, and iterating daily.
Curious and proactive attitude, with a
continuous learning mindset
.
Bachelor's degree MKT or related.
Nice to Have:
Hands-on experience with
DV360 or other DSPs
.
Knowledge of
SQL, BigQuery
, or advanced analytics tools.
Interest in
automation, growth marketing
, and data-first decision making.
Experience collaborating closely with Data and Creative teams in performance-driven environments.
📌 Digital Media Buyer / Analyst (México)
🏢 Plata Card
📍 México