? Location: Mexico City (Hybrid/On-site) ? Reports to: Marketing Director
? Your superpower: Reading the internet like an open book and predicting the future.
? The Mission
You are the strategic brain, the trend whisperer, and the ultimate data detective behind SARELLY.
This isn't about making boring Excel sheets about past performance; it's about figuring out what is going to happen next.
Your mission is to translate internet chaos—social signals, creator drama, TikTok algorithms, and cultural shifts—into real, actionable moves.
You are the person who constantly answers: What are Gen Z Latinas obsessing over this week?
Who is the next big creator?
What should inspire the next season of Drama en la Chamba?
You make sure we create content people actually want to watch, share, and buy.
? Your Day-to-Day (The Mastermind Energy)
- Social Intelligence (The Matrix): You own SARELLY's social analytics ecosystem.
You'll deep-dive into IG, TikTok, and YouTube to decode why a piece of content went viral, not just what happened.
You'll build clean, visual dashboards that tell a story to leadership.
- Cultural Intelligence (Trend Hunter): You live on the internet.
You track Gen Z Latina conversations, memes, aesthetics, and behaviors daily.
You'll find emerging creators before they hit 1M followers and identify the exact cultural moments SARELLY needs to hijack.
- Social Listening & Fandom Sentiment: You monitor what people say about us, our competitors, and the beauty industry.
You'll detect what products our community is begging for next and catch any pain points before they become a issue.
- Creative Strategy Partner: You are the analytical match for our creative team.
You don't say "no" to crazy ideas; you use data, historical benchmarks, and retention analysis to make those crazy ideas 10x stronger and hyper-effective.
- Paid Media Intelligence:



You'll work hand-in-hand with Performance Marketing.
Your job is to spot the winning hooks, the highest-converting organic assets, and the best storytelling formats to say: "Put the ad budget HERE, this is going to print."
- The Creator Map: You keep an always-updated map of the creator landscape.
You know who is rising, who people are getting tired of, new video formats, and potential iconic brand partnerships.
- Bridge to Product & Retail: Every week, you turn qualitative internet gossip into pure gold.
You'll feed insights directly to Marketing, Product Development, and Retail so the whole company knows exactly what the community wants next.
? Who We Are Looking For (Your Vibe)
- You have 3+ years of experience in Social Strategy, Consumer Insights, Growth Marketing, or Digital Intelligence.
- Obsessed with Human Behavior: You genuinely love figuring out why people act, comment, and buy the way they do online.
- Data-Driven but Culture-Obsessed: You have top-tier analytical skills, but you also know who the main characters of TikTok drama are.
You balance a corporate commercial mindset with raw internet instinct.
- Bilingual Strategist: 100% fluent in English and Spanish.
You understand the nuances of general internet culture and how it translates perfectly into the Latam Gen Z market.
- Insanely Curious: You don't wait for tasks; you hunt for insights because you hate being late to a trend.
? Your Badges of Success (KPIs)
- Speed and accuracy in identifying viral trends before they peak.
- Success rate of paid ads based on your creative recommendations.
- Number of your strategic insights actually adopted by Product and Marketing teams.
- Growth of SARELLY's organic share of voice online.
- Quality and clarity of executive reporting.
✨ SARELLY Perks
- Being the strategic engine behind one of the most exciting beauty and lifestyle brands in Latam.
- Employee discount (obviously ✨).

📌 Social & Cultural Intelligence Lead (Xico)
🏢 SARELLY
📍 Xico