SUMMARY The Sr Account Manager – Toy Channel Mexico is responsible for developing, managing, and profitably growing Kids2's business within the Toy channel in Mexico, leading business results, including sales volume, spending within budget, and share growth.
The Sr Account Manager is the lead contact with the customer and has significant internal collaboration.
The position indirectly leads a cross-functional team to develop long-term plans based on insight, impact shelving/distribution modifications, and execute pricing/promotion tactics to enable goal delivery.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS: Responsible for achieving profitable sales and share growth in alignment with sales plan goals/objectives – Revenue, margin, and distribution goals.
Define and implement the Toy category growth strategy across Traditional market, Mass Merch, Specialties Stores, and Clubs.
Lead complex negotiations with top retailers (pricing, trade terms, trade spend, space in key seasons, launches).
Lead cross-functional teams to align priorities and secure consistent, on-time implementations.
Build and execute annual Joint Business Plans (JBP) with key accounts, including targets, initiatives, resources, and KPIs.
Ensure price, portfolio, and positioning consistency within the broader omnichannel strategy.
Primary contact on items relating to the daily operations of the business.
Maintain an effective working knowledge of external market factors, including competitive information, technology trends, retailer initiatives, pricing, etc., in order to make educated account decisions and product recommendations to grow the business.
Work with internal and external peers around the globe to share and apply best practices for maximizing sales, managing relationships, reporting, driving supply chain efficiencies, and other aspects of the business.
Achieve merchandising objectives, new item acceptance, and budget adherence Develop effective and productive relationships with all levels of customers,



as well as with cross-functional teams.
Work collaboratively with demand planning to provide annual and ongoing customer forecasting for new product concepts, initiatives, and annual brand plans.
Comfortable negotiating and ensuring delivery of agreed upon metrics and contract value; secure terms for contracts, with the ability to bargain and negotiate concessions in the interest of parsing out a final contract containing terms by which all parties agree to abide.
Lead development, monitoring, and analysis of sales forecasts and related data, including profitability, rate of sale, promotional performance, etc.
Act as the "voice of the customer" internally, sharing market, shopper, and competitive insights with Marketing, Trade Marketing, and Product teams.
Ensure clear and timely communication with all internal stakeholders, aligning priorities, timelines, and resources.
Monitor competitor activity (pricing, portfolio, promotions, displays, innovation) and propose tactical and strategic responses.
Promote the use of digital and analytics tools (including AI) to improve forecasting, segmentation, and commercial effectiveness.
CRITICAL LEADERSHIP CAPABILITIES Delivers consistent results Creates collaborative relationships Strategic agility Problem solving QUALIFICATIONS ability to manage multiple accounts and projects simultaneously.
Intermediate English level (able to report and communicate with regional/global teams).
CERTIFICATES, LICENSES, REGISTRATIONS None required.
COMPUTER/TYPING SKILLS Must be proficient in PowerPoint, Excel, and Word.
PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit; have versátil use of hands; and talk or hear.
The employee is occasionally required to stand, walk, and reach with hands and arms.
The employee must occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, and color vision.
WORK ENVIRONMENT Expected in office at minimum 3 days/week and moving towards 5 days/week.
Some travel required.

📌 Sr. Account Manager (Xico)
🏢 Kids2
📍 Xico