Description
Paired is a general staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
We're seeking a Creative Strategist to drive our client's paid advertising performance through high-converting ad concepts and data-driven iterations. You'll generate fresh creative angles, script compelling ads, and work closely with our designer/video editor and media buyer in a fast-paced feedback loop.
This role requires deep understanding of DTC ecommerce, consumer psychology, and what makes ads stop the scroll and drive purchases.
Responsibilities
Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
Review campaign performance feedback from the media buyer and use data to inform next creative iterations




Provide clear direction and feedback to the design/video team to ensure effective execution
Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts
Requirements
Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology
Comfortable interpreting ad performance metrics and feedback to guide creative decisions
Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
We require a portfolio
Ability to produce high-quality concepts quickly and iterate based on data
Clear, proactive communicator who thrives in collaborative feedback loops
DTC brand exposure is a strong plus, particularly across CPG, wellness, or cannabis
Solid Meta creative testing experience. TikTok familiarity is a bonus but not a dealbreaker
Someone who can operate across the full loop: briefing, concepting, and performance analysis. Not just ideation
Benefits
USD Salary.
Ability to work remotely.

📌 Creative Strategist Latam Based (Dtc Ecommerce) For A Usa Client (México)
🏢 Paired
📍 México