**Paid Media Analyst**Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.
**The Position**We are seeking a Paid Media Analyst to join our team in México.This position focuses on lead generation through paid digital campaigns in the US Hispanic market.
**Salary**: MXN $38,410Location: México - Ciudad de México (Hybrid)**Academic Background in**:- Marketing- Advertising- Social Communication (with an emphasis in digital marketing or media)- Business Administration (with a focus on marketing or commercial strategy)- Digital Marketing Engineering- International Business (with experience in digital advertising and lead generation)Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.
**What you'll do**:- Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)- Manage Google Ads (Search, Display, Video,



Performance Max)- Execute campaigns on TikTok Ads and other social platforms- Define and manage budgets to meet CPL, CPA, and ROAS goals- Analyze KPIs, create reports, and generate insights for optimization- Collaborate with creative and marketing teams to design effective resources- Identify new audiences, trends, and growth opportunities- What we're looking for:- 2+ years of digital agency experience managing paid media for lead generation- Experience in Meta Ads and Google Ads- Working knowledge of TikTok Ads- Strong skills Budget management and analysis skills- Creative, independent, and problem-solving skills- Intermediate English (preferred)- Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.
**Key Skills**- Effective communication- Organization and time management- Adaptability- Empathy and teamworkIf you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you!

📌 Paid Media Analyst (Xico)
🏢 Aprende Institute
📍 Xico